Agency Giants How I Built India's Leading Creative Agency (150+ Employees) | Chirag Gander | #31
The Agency Giants Podcast - Episode 31 (Chirag Gander)
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Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯
Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!
In this episode, you'll discover:
• The organic brand-building strategy that drove 90%+ inbound leads from day one
• How he built The Minimalist from a college passion project
• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom
• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market
• The real reason discipline fails (& the truth behind consistency without force)
This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!
The Minimalist: https://theminimalist.in/
Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 - Intro
01:40 - From Passion Project to One of India's Top Creative Agencies
05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved
09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand
15:55 - From Indian Startups to Global Enterprise Clients
24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused
38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work
46:21 - Pricing Against Western Agencies & The Long-Term Vision
49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round