Agency Giants From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24
Oct 10, 2025
Lucy Jameson, co-founder and CEO of Uncommon, shares her journey from leading Grey London to establishing a global agency servicing brands like British Airways and Google. She discusses the importance of building brands with depth rather than just campaigns. Lucy explores how AI can enhance creativity, the value of being selective with clients, and the need for intentional culture in a team. She emphasizes her mission to restore creativity in business, all while revealing insights on risk-taking and the future of brand identity.
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Price Pitches By Opportunity Cost
- Expect long, stop-start pitch timelines and treat senior time as the real cost.
- Push for fast, focused responses and make chemistry and commercial thinking part of early submissions.
Think Brand, Not Just Ads
- Uncommon wins by thinking brand-first, mapping how a platform would change products, experiences and internal culture.
- This brand-wide lens differentiates them from agencies that only offer advertising ideas.
Bold Campaigns On Social Issues
- For ITV they launched Britain Get Talking, a silent ad break to encourage conversation and improve mental health.
- For Google they positioned Search as a discreet place to ask personal questions, showing bold platform usage.
