two & a half gamers

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠ Felix Braberg⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠! Agenda: 00:00 Epic intro 02:30 Felix is giving us shit for the Squad Busters episode 03:35 Rewarded ads end cards arms race 04:41 Interactive end cards history lesson 06:49 Felix is showing why he is a 0.5 gamer on the show 10:43 Jakub brainfarts about the end cards 12:46 Why you should not soft launch your game in the US! 22:43 Matej is getting smashed for bringing up a terrible example 25:20 Philippines for a soft launch? 26:22 Night Crows intro 28:43 Jakub is flying over Slovakia in a Korean mobile game 34:21 Streamer supporter system 36:00 Jakub disappoints us a bit 36:52 Streamer prize pool increased by 2 mil while we talk 37:32 Marketing 101 - Branded Grocery store 37:52 Wagyu burger with Night Crows coupons? 38:25 Somebody said branded car wash? 39:19 Jakub claims the 2nd best UA manager spot by FAR 39:40 Why is this game making so much money? 45:40 Jakub has its own game design catchphrase! 47:05 Matej speculates about the Night Crows mechanic Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

two & a half gamers, Matej⁠ teams up with Joseph Kim⁠ from GameMakers & discuss last year's Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles. Youtube: https://youtu.be/_hY8nU6QGMo Agenda: Honkai Starrail Monopoly GO! Survivor!.io Marvel Snap Frozen City GameMakers: https://www.youtube.com/channel/UCJNjY2wtI5-F9ECeSA9KhEQ https://gamemakers.com/ https://gamemakers.substack.com/ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Floodrush article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠mistplay.com⁠⁠! Agenda: 00:00 Epic intro 01:30 Cheap guys complaining about stuff 04:32 Dear listeners, this is Jakub 04:50 Felix has to start talking about the game (oh wait!) 05:02 Google ads for Floodrush! 07:44 New genre unlocked: Army something 12:44 Jakub enjoys killing other players 17:05 The biggest issue of Floodrush 19:11 Matej is the best player on the island 21:50 Random starting deck 27:50 Not usual random gachapoool 29:30 Ship level is tied to everything 34:24 Squad Busters vs. Floodrush comparison 37:48 Islands/water works on the marketability level 39:00 Rating time! 40:24 Felix got a little bit confused in the rating game 43:09 Monetisation potential of the game 43:50 Cry me an admon river 45:50 teaser for the next episode Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/f78KxSbVnTY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP Agenda: 00:00 Epic Intro 04:45 How does Mistplay work, and why does it work? 07:00 How to measure ROI? 08:38 What is the difference between Mistplay vs other rewarded apps? 12:21 How does onboarding a new game influence UA for Mistplay? 16:04 How do you approach cross-department cooperation? 18:00 How many UA channels? 20:00 Do you even CTV? 23:52 Creatives in the CTV 27:30 How to test & add new UA channels to the mix? 29:40 UA DIVERSIFICATIOOOON 30:42 2.5 gamers podcast is starting a new affiliate cowboy network 32:25 How do you define a test budget for a UA channel test? 38:30 How many creatives should you test with a multi-million monthly UA budget? 39:30 Which UA channels to use for creative testing? 42:35 It can take 7-14 days for winners to overtake spending 43:40 How to approach the creative process? 46:30 How to define a creative winner? 48:08 Leveraging AI in the Creatives Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/squad-busters-supercell-softlaunch

This is no BS gaming podcast 2.5 gamers session #66. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For the actual gameplay, check out Youtube: https://youtu.be/4hlmgMVdm-g⁠ Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠mistplay.com⁠! Agenda: 00:00 Epic intro 00:45 Squad Busters intro + gameplay tutorial 03:15 Every time you say, "Ads are beautiful," the Supercell game gets killed in Softlaunch! 06:15 Maven Matej starts playing Squad Busters while Remo talks Game design 11:45 Streamers usually win always 12:18 Plaza upgrades 13:50 Marvel Snap locations vs. battle mods 14:32 The Cannon is really OP 14:52 You buy a battle pass for each world 17:52 Combat mechanics 21:32 You can only re-roll once per battle 24:40 Fusion mechanic explanation 26:20 What is the incentive to kill other players? 29:40 What's new? What is the biggest difference between builds? 33:50 No gachapoooools! 35:00 Supercell games number comparison 38:00 Killing games in soft launch 38:26 Remo conspiracy - Clash heroes = Squad busters! 40:00 How to download Squad Busters? 41:53 #supercellpartner 42:26 Soft launch strategy 44:00 EL PRIMOOOOOO! 45:45 How would you classify Squad Busters? 50:00 What would you monetize? 50:30 Supercell is fair! 53:25 Listening to the feedback & trying to improve the game 54:13 Player rating, game design rating & global launch prediction 55:25 Random chest timer scales!!! I was right! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q2-version

This is no BS gaming podcast 2.5 gamers session #65. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/s-BCrDt88Rk Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Epic Intro 03:25 Ad monetization review 05:55 Pesky IAP revenue 06:22 Small Waifus in tile games are coming 09:57 Exact Admon monthly revenue assumption A'la Felix 12:15 Felix cracks an admon jokes 12:17 "Haha" moment 15:12 BS meter is blinking 17:08 UA review 17:51 Revenue by country breakdown 19:48 Very accurate, amazing budget calculations, A'la Felix 21:12 Definitely Woo rather than a Boo 22:41 UA channel mix investigation 24:41 Felix is not brave enough to speak up 25:27 Altered gameplay with enhanced interaction 28:05 Old Lady kicking ass on the UA front 29:50 Feels a little bit ASMR, no? Shut up! 31:15 Why would you use a slot machine in your creatives? 33:19 Triple match 3D! 34:43 UA channel mix of Triple Match 3D 35:57 Live Creatives comparison 39:19 Game design review 40:30 History lesson 41:27 Austin is trying to escape the evil shark 44:30 Jakub is being attacked by three interstitials in a row! 49:35 Clash of Clans UA people, please get your banner sizes in order 50:36 Ad SDK investigation 52:13 Automatic UGC? 53:50 MAU 2.5gamers Party - signup now! We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy

This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠https://youtu.be/6VHp7py_FzY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Intro 00:51 it's 4 am somewhere 01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post! 03:45 no margaritas in the house; please don't make your segment too long, Jakub. 04:20 Two friends & one hostile asshole 04:45 This is who Jakub is! 05:13 Ad monetization update: Meta email 06:27 How do we know ad networks are fingerprinting? 06:44 Where were you when ATT happened? 08:20 Facebook adds "enhanced interaction" to the rewarded video 09:47 Enhanced interaction, my ass 11:15 NPCs an ad in VR 11:50 Felix answering questions from the audience 12:13 How to prepare your admon stack to prep for Google change? 13:19 Ping Felix for help 14:55 Few words about Mistplay 16:20 UA challenges by Gamesforum 17:12 Finding flamingo slippers is the biggest challenge 19:07 Creative trends Q1 2023 19:58 Royal Match 22:45 Jakub & Felix having fun while seeing 0 ads 23:25 Topwar 26:32 Township 28:35 Cooking Madness 30:25 Merge mansion 30:40 No one hates Pedro Pascal 31:50 Couldn't find the screenshots, sorry! 32:56 Evony & Stormshot 33:20 Herowars 34:41 What are the trends? 34:54 The real gameplay is going to win! At some point! 37:00 Jakub is starting a new segment! 37:05 Soft launch sonar 37:50 My periscope is out, my friend! 44:02 No Gachapools! 52:00 Ubisoft really needs a mobile hit game! We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition East side games case study: https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games

This is no BS gaming podcast 2.5 gamers session #63. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠https://youtu.be/nhTzSeenLJ8 Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda 00:00 Intro 01:23 Stuff that nobody cares about 02:56 Important announcement & Mistplay intro 04:35 Does Mistplay actually work? Yes! 05:30 Agenda of today's session 06:14 Two waifus & half male character 07:48 People come for ads 08:30 Smoky Admon backrooms 16:37 Viva la dirt league 19:36 Jakub making enemies 24:48 Why are we even talking about Viva La Dirt League? 26:35 How do you even measure campaigns like these? 27:25 Viva La Dirt league is a step up from influencer marketing 29:54 Pedro Pascal & Merge mansion audience mismatch? 31:30 How much money do they charge for a video? Benchmarks from other influencers 33:05 Human ads on Linkedin 34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail 36:20 Matej goes full ASMR 38:25 Is Honkai: Star Rail basically a Raid Shadow legend? 40:16 Where are the horse girls? 42:30 No Ads, goodbye Felix 46:59 No social features yet 48:30 Is this game going to cannibalize Genshin? We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me.  ⁠https://info.youappi.com/mau-2023-club-guest-list-general⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality

This is no BS gaming podcast 2.5 gamers session #62. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠https://youtu.be/1a3L9sx0EbE Agenda 00:00 Intro 02:02 Great time not to have Felix on 02:50 Why are we talking about Call of Dragons? 04:16 Game design intro 06:15 TOP10 4X strategy games 13:13 Jakub finally struggles to play games on an emulator 14:15 Revenue per download comparison 16:20 Jakub showcases the Call of Dragons gameplay 18:58 Hello Supercell! 19:59 Noob vs. Pro game 24:04 Mr. Gachapoooool is back in the game 25:00 Players are the content 31:32 Hospitals in 4X games 37:52 These games have 150k spend depth 38:35 User acquisition intro 38:41 Soft launch of CoD 41:10 Top 10 countries - revenue wise 42:39 Competitors 43:18 Retention comparison 45:12 UA channel mix 45:40 Creative showcase 51:20 Interesting tidbits 54:00 Viva La Dirt League 57:15 Call of Dragons overall rating Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/ua-manager-life-post-idfa-reality

This is no BS gaming podcast 2.5 gamers session #61. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/1qY6jZVSOeQ Agenda 00:00 intro 00:57 Thank you very much for your support! 01:27 Imitation is the best form of flattery 01:40 You can't copy fun 01:52 Agenda of this session 02:26 Matej's ego is not out of the control 03:17 Legend of Slime revenue split 03:30 Jakub challenges Felix for leadership of the ads movement 03:54 Matej makes assumptions about the revenue split 04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered! 05:09 Jack, the legend of Slime, talks about the game 06:35 Ad monetisation intro 07:35 Why is this game doing so well in Asia? 07:59 Waifu game design Puritans denying ads 10:19 The heart of the ads 11:17 30+ ad placements 12:20 Million-dollar questions: Why push players to watch 500 ads? Answered! 13:55 Jakub cheats all the time 14:08 11 ad partners! 15:06 How much money are they earning on ads? 17:40 600-900k a day on ads? :-O 18:42 User Acquisition Intro 19:20 Thank you, Game Refinery, for providing insights! 20:00 Felix's job is done 21:07 Top geos 21:38 Competitors? 22:37 Matej is not a friend with Mariana Trench 25:30 UA channel mix 26:40 Let's look at the Applovin Legend of Slime playable 28:04 TOP 3 UA channels 28:50 Deep Creative review 34:23 No AI UGC 36:36 Interesting User Acquisition tidbits 38:15 Maven Matej UA rating 40:40 Kudos to Luna 41:35 Expressing a disappointment in the UA 43:00 UA could be so much better 43:32 One gamer and two noobs 45:00 Tell me the edge, it's no bullshit 45:16 My name is Felix, and I disapprove of this message 45:51 The evolution of Idle games 47:22 GACHAPOOOOOL Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠⁠⁠⁠https://lancaric.me/8-must-have-before-post-idfa-soft-launch