two & a half gamers

The podcast covers topics such as viral TikTok videos, launching games in China, scaling up campaigns, the influence of movies on gaming, and the evolution of game genres.

This is no BS gaming podcast 2.5 gamers session #76. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/oOf8tPZGSgg Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w Agenda: 00:00 Epic intro 01:00 Hybrid casual intro Homa games 04:23 Retention KPIs comparison 07:37 Fight for America hybrid casual intro 08:25 Quick state.io info 15:00 eCPM discussion 16:20 CN weather balloons 17:32 Revenue numbers 20:10 Homa games SDK? 21:47 Fight for America review 21:48 Ad monetization 27:30 Game design 34:51 User Acquisition 39:25 Creatives 45:50 Attack hole review 46:05 Game design 55:50 Ad monetization 58:00 UA 1:00:23 Will Smith from wish 1:02:48 last remarks Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/gFE_JKOTzvY Gamescom event! ⁠⁠https://www.singular.net/lp/gamescom2023-event Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w Agenda: 00:00 Epic intro 03:24 Join our most inclusive slack channel in gaming 06:00 Jakub is checking our notes 06:45 Felix is a 40-year-old female from the US 07:58 Whiteout survival makes 20+ Mil/month 08:00 Creative Trends Q2 2023 08:03 Misty Continent 10:50 Whiteout survival 13:27 Jakub gives Fake Oscar to Century Games 14:30 Rush Royale 16:00 Kingdom Guard 20:30 Evony 25:00 No Pedro Pascal for Merge Mansion 29:33 Creative trends takeaways 30:22 Astro physics similar to Ad monetization 30:30 Moloco for Ad monetization 38:00 Soft launch sonar Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event Agenda 00:00 Epic intro 02:31 Felix sharing great numbers on Linkedin 04:00 Monopoly GO UA intro 06:49 Monopoly GO revenue growth 08:30 Retention numbers 10:15 UA channel mix 12:50 Facebook Connect 14:30 Creative mix 16:10 Initial CPI chit-chat 18:06 Jakub gets demoted to 3rd best UA manager on the show 20:25 Mr.Monpoly, AKA Milburn Pennybag 21:34 When Celebs? 22:23 Monopoly GO needs Robert De Niro 23:11 CPI estimation! 24:52 Admon review 28:00 IP cut 28:34 Game Design part 33:18 Please send us your address - EliteDolphin 35:30 Monetisation 36:30 Facebook groups 42:58 Monopoly IP limitations 45:08 What is the purpose of the game? 45:20 Why does Monopoly GO grow like hell? 48:57 Game Rating 49:56 Jakub takes us home! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: ⁠https://youtu.be/QUVvO9hjSj8 Agenda: 00:00 Epic intro 04:30 Thank you for 3000 subscribers! 06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event 06:50 Felix running tests 14:48 Aggregated Event Measurement 26:49 Trust me, bro! 29:53 Harry Potter Magic Awakened Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Inhoo Park, Shinhee Lee Youtube: https://youtu.be/VHTViASlOHY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 01:25 Special guests introductions 03:06 How do Korean Marketers see the Korean market? 07:35 Out-of-Home Marketing in South Korea 11:08 Celebrity alignment with the game genre 14:38 Mobile gaming industry in KR 16:00 Gaming genres Gender preference in Korea 26:54 3 requirements for entering the Korean market 30:31 UA channels in KR 31:18 Chart boosting your game and the costs 33:57 Korean industry 39:05 Creatives Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/9tmNnEkeZgQ Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 03:03 SayGames intro (to hybrid casual) 06:00 Why are we talking about Pirate Raid? 06:35 1.5 gamers love pirates 07:40 DreamDale intro 09:19 DreamDale Ad monetisation review 11:28 Skipits, the new admon feature 12:44 How much money does DreamDale make a day on ads? 15:03 Jakub tortures himself with ads 16:30 DreamDale UA review intro 17:32 Watch a rewarded video or buy a skipit to hear the UA secrets 18:33 DreamDale playable 23:54 You have Lilith from Wish 30:16 DreamDale game design review 34:00 UA built DreamDale 36:14 UA can build your game profitably 37:55 Pirate Raid Admonetisation intro 39:33 New format of the end card 43:13 Eastern European Nelly says the Pirate Raid is dead! 43:15 UA Pirate Raid 45:07 Felix with Dragonball Z Ads power 47:11 Pirate Raid Game design review 53:15 Who does hybrid casual better? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 01:46 Google Consent Management Platform 05:40 Easybrain CMP implementation 12:22 Ads are beautiful, regulatory bullshit is not 12:55 Google Ads transparency center 14:47 Realtime usage of Google Ads library 21:40 TikTok new AI scripts generator 25:10 Game designer can't make a script for a creative 28:30 We are having a waifu intervention 28:42 Horse racing game script 33:07 Game review radar 50:03 Jakub shows his true, but mean face 51:17 Review Radar, see you next time! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua Useful links: https://adstransparency.google.com/ https://ads.tiktok.com/business/creativecenter/script-generator/pc/en https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ https://iabeurope.eu/cmp-list/

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Lilith Youtube: https://youtu.be/4H8baIgosnw Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 04:00 Scaling system 11:40 Seasonal content 20:45 Altered gameplay 21:14 Path of exile 26:38 Pay for comfort 35:14 POE2 beta announcement 40:24 Diablo dads FTW! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: https://lancaric.me/will-ai-finally-kill-ua

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/BXqKnS-qfZU Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 02:40 Our South Korea visit 03:17 Felix is busy on a day we record a Diablo episode 03:45 Voodoo going hybrid casual 05:56 Hypercasual is dead ... to Voodoo! 07:03 Voodoo rumors 10:46 Habby is a new Voodoo 11:20 Get on a hype train, bro! 14:00 Mob control intro 18:23 Jakub still plays on his computer 20:00 Why close the ad? It's the best part! 21:30 No unfolding gameplay 26:20 Skipit's 26:40 Mob control ad monetization review 28:33 Admon estimates 30:10 UA introduction 31:30 UA channel mix 33:44 Mob control creatives 39:45 Collect em all creatives 43:25 Fake creatives in the game every 10 levels 44:25 Collect em all - UA channel mix 46:46 Collect em all, intro 50:25 Retention numbers 53:53 ASMR slicing! 54:10 Ads monetization Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design