two & a half gamers

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/auI06IUhqik Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠⁠ Agenda: 00:00 Epic intro 02:00 History lesson  09:40 God bless Autosort (and Laura Taranto!)  11:17 Merging for efficiency 12:00 Merge for midcore 16:00 Five vectors 17:30 Top Troops Downloads and revenue numbers 20:14 Not great, not terrible 21:52 Everything is bullshit unless its waifus 27:00 What is the merging for?  28:30 JUST Merge units FFS 31:05 Admonetisation review 34:10 Evil admon placement on Autosort 37:45 UA review 39:00 Merge CPIs 40:48 Different creative concepts  41:01 Our favorite Hook is the CAPTAIN HOOK 42:00 We are all here for the ads 44:38 No Fake ads, oh wait! There they are.  49:37 Creative suggestions 53:08 UA channel mix 55:00 Low-hanging fruit   --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask ⁠Matej AI⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Jakub Remia and Matej Lančarič discuss the gaming market situation in China, including regulations, livestreaming, market share, and cultural adaptation. They share insights on finding good partners, publishing deals, user acquisition, and mediation platforms. They also touch on fake ads, monetization loopholes, and popular ad networks in China. A fun and informative discussion for industry professionals!

Guests Jakub Remia and Felix Braberg discuss game design, ad monetization, and user acquisition strategies. They review the game Alien Invasion, discussing its gameplay mechanics, ad placement, and monetization strategy. They also talk about creative research on Facebook Ads Library and the importance of segmentation for ad targeting. They analyze impressive video ads and discuss the difference between ads and actual gameplay.

In this gaming podcast, guests Jakub Remia and Felix Braberg discuss topics such as choosing ad partners, lack of transparency in the industry, and the annoyance of political ads. They also talk about using age segments for campaigns and copying competitors' concepts. The hosts review a game called Legend of Slime and discuss the revenue estimates of another game. Overall, they provide actionable insights and have fun discussing various gaming topics.

Miikka Ahonen, gaming industry professional, discusses topics such as ad monetization, user acquisition, creative concepts, game design, and the challenges faced in the industry. The podcast explores the game 'Mr. Autofire', revenue numbers, the significance of mental health, retaining non-paying players, TikTok creative challenges, game vibes and pacing, gacha system, challenges of designing end game features, and the impact of copycat games.

Jakub Remia, User Acquisition professional, and Felix Braberg, Game Design expert, talk about the Unity pricing update, lack of transparency from the company, broken trust, changes in the company's plan, Unity's new runtime fees, and the impact of the boycott on Unity network.

This podcast features Jakub Remia, Felix Braberg, and Matej Lančarič discussing their experiences in user acquisition, game design, and ad monetization. They explore topics such as the success of the game My Perfect Hotel, Google's recent announcement on real-time bidding, developing a hybrid casual model for hyper casual games, and the limitations of game development templates. They also touch on the monetization strategy in the game, including in-app purchases and ads.

Guests: Jakub Remia (User Acquisition, Game Design, and Ad monetization expert), Felix Braberg (Industry professional) Topics: Developers boycott Unity, impact on ad monetization, challenges of switching engines, mediation and blended trust campaigns.

This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube:⁠https://youtu.be/FYqMIovNvIU Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠ Agenda: 00:00 Epic intro 01:00 Unity intro 29:25 Takeaways Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Jakub Remia, Felix Braberg, and Matej Lančarič discuss Empire Takeover, game design, ad monetization, and UA in this gaming podcast. They delve into eye-watering numbers, why ads don't work in 4X games, and altered gameplay creatives. Additionally, they share learnings for game design and insights on UA channel mix. Join them for actionable insights and fun in this 4 am conference discussion vibe.