two & a half gamers Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)
This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Youtube: https://youtu.be/6VHp7py_FzY
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda:
00:00 Intro
00:51 it's 4 am somewhere
01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post!
03:45 no margaritas in the house; please don't make your segment too long, Jakub.
04:20 Two friends & one hostile asshole
04:45 This is who Jakub is!
05:13 Ad monetization update: Meta email
06:27 How do we know ad networks are fingerprinting?
06:44 Where were you when ATT happened?
08:20 Facebook adds "enhanced interaction" to the rewarded video
09:47 Enhanced interaction, my ass
11:15 NPCs an ad in VR
11:50 Felix answering questions from the audience
12:13 How to prepare your admon stack to prep for Google change?
13:19 Ping Felix for help
14:55 Few words about Mistplay
16:20 UA challenges by Gamesforum
17:12 Finding flamingo slippers is the biggest challenge
19:07 Creative trends Q1 2023
19:58 Royal Match
22:45 Jakub & Felix having fun while seeing 0 ads
23:25 Topwar
26:32 Township
28:35 Cooking Madness
30:25 Merge mansion
30:40 No one hates Pedro Pascal
31:50 Couldn't find the screenshots, sorry!
32:56 Evony & Stormshot
33:20 Herowars
34:41 What are the trends?
34:54 The real gameplay is going to win! At some point!
37:00 Jakub is starting a new segment!
37:05 Soft launch sonar
37:50 My periscope is out, my friend!
44:02 No Gachapools!
52:00 Ubisoft really needs a mobile hit game!
We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general or ping me.
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Please share feedback and comments - matej@lancaric.me
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New article: https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition
East side games case study:
https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games