two & a half gamers Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)
This is no BS gaming podcast 2.5 gamers session #63. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Youtube: https://youtu.be/nhTzSeenLJ8
Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!
Agenda
00:00 Intro
01:23 Stuff that nobody cares about
02:56 Important announcement & Mistplay intro
04:35 Does Mistplay actually work? Yes!
05:30 Agenda of today's session
06:14 Two waifus & half male character
07:48 People come for ads
08:30 Smoky Admon backrooms
16:37 Viva la dirt league
19:36 Jakub making enemies
24:48 Why are we even talking about Viva La Dirt League?
26:35 How do you even measure campaigns like these?
27:25 Viva La Dirt league is a step up from influencer marketing
29:54 Pedro Pascal & Merge mansion audience mismatch?
31:30 How much money do they charge for a video? Benchmarks from other influencers
33:05 Human ads on Linkedin
34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail
36:20 Matej goes full ASMR
38:25 Is Honkai: Star Rail basically a Raid Shadow legend?
40:16 Where are the horse girls?
42:30 No Ads, goodbye Felix
46:59 No social features yet
48:30 Is this game going to cannibalize Genshin?
We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me.
https://info.youappi.com/mau-2023-club-guest-list-general
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