The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn 2017, Chris and his friends put in an order for a few test units of their newly designed four-way volleyball net. They spent the next few years bootstrapping their business by running Facebook ads of themselves playing the game they invented on the beach, shot on iPhone of course. Today, CROSSNET is sold in Walmart, Target, and Dicks Sporting Goods to name a few – in addition to having a thriving DTC channel with raving fans. In today’s podcast, Chris and Jordan discuss the rapid growth of the story of how a couple of kids from Connecticut started a thriving business with some creativity, audacity, and $5000. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThink differently – Why shouldn’t it be you?Get out there and connect, even before you are ready.Treat every dollar like it’s your dollar.It doesn’t matter where you came from or what background you have. You can build a business.TODAY’S GUESTChris Meade is the Co-Founder and CMO of Crossnet. This 28-year-old kid from a farm town in Connecticut who had a great idea with his friends for a four-way volleyball game invented the world’s first four-way volleyball game, CROSSNET.  He has built retail relationships with some of the world's largest stores.Know more about Chris and his company here:https://www.linkedin.com/in/cjmeade/https://www.crossnetgame.comApp: https://www.notion.so If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAlong with his wife as product designer and partner, Joel Reichart has successfully scaled his third e-commerce business. In today’s episode, Joel shares how he has created repeatable success and how to approach running your business efficiently and effectively. This episode is packed with helpful perspectives on how to make your business work for you, not the other way around. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEFind products that have a healthy balance of good demand and not too much competition.Keep things as simple and flexible as possible in your business.Do what you’re good at, and outsource everything else.Test, then test again – invest in what works.TODAY’S GUESTJoel Reichert is an E-commerce entrepreneur who owns multiple brands, Copper Pearl, Woven Nook, and Maven Thread. He lives in Utah with his wife and four kids. They manage their business from home, doing what they are good at and outsourcing everything else.Know more about Joel and his company here:https://www.linkedin.com/in/joel-reichert-90020526/https://wovennook.comhttps://maventhread.comhttps://www.copperpearl.com If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textThere are different kinds of leadership, but what does it mean to lead from the heart?In this episode, Jordan and Lexi Godlewski talk about the practical ways of leading from the heart, heart-centered marketing, and the impact it makes on your business and the people around you. Listen up and learn how to apply this unique strategy.KEY TAKEAWAYS FROM THIS EPISODEStart with your why.Understand your customers, then understand them better!Get clear on what makes your business unique and what makes you different from other people in the marketplace because that will make you stand out.Money is just a tool that you can use to change more lives.TODAY’S GUESTLexi Godlewski is a marketing strategist and coach. She helps entrepreneurs transform their lives and businesses through soul-aligned strategy and heart-based approach marketing.Connect and know more about Lexi here:LinkedIn: https://www.linkedin.com/in/lexigodlewski/Twitter: https://twitter.com/LexiGodlewskiInstagram: https://www.instagram.com/lexigodlewski/?hl=enPodcast: Building My EmpireIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDean Wegner is a West Point grad and Army vet turned entrepreneur. After leaving the army and setting down roots to start a family, Dean was inspired to create a business that would create jobs across America. So he founded Authentically American, a premium clothing brand that is 100% made in the USA. In today’s episode, he shares how the company started and some of the key tactics that have enabled the brand to scale rapidly over the last few years. Dean’s enthusiasm is infectious and we know you’ll be inspired to hear his story. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECreate a brand that leaves a true legacy.Sometimes it’s not what you know, it’s who you know.Have a brand that is authentic. Have a story behind your brand. The greatest benefit of social media is that you can share your story.Focus on a quality customer experience and great product, create repeat customers!Book Recommendation:Go-GiverBob Burg and John David MannTODAY’S GUESTDean Wegner is the Founder and CEO of Authentically American. He is married for 26 years to Kelly, and they have four children.In 2017, Dean Wegner created Authentically American® to help bring manufacturing jobs back to America by selling premium, competitively priced apparel that is ALL Made in the USA, no exceptions.  His expertise in the apparel industry, coupled with his passion for America, provided all the incentive he needed to create a brand that aims to set the universally accepted standard for premium American-made merchandise while delivering a significant impact on US job creation. If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textPaige Chilson is deep in the data, but she also stays close to the customer. This combination is key for any marketer. Let this episode serve as a reminder to strike a balance between quantitative and qualitative data when assessing your marketing performance and building strategies. As VP of eCommerce at Handl, a premium phone grip and stand brand based in New York, Paige gets to cover a lot of ground in building out the toolset to drive conversions and grow the brand. She shares a wealth of information on how to test and refine your strategies effectively. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt is crucial to check in with the customers across all channels, ensuring all their questions are answered.Micro-moments are an opportunity to improve conversion rates, split tests help you determine if your site improvements are working.Always be listening to your customers!Be broad in your search for data and trends.Book Recommendation:Aesthetic IntelligencePauline BrownApp Recommendation: https://www.privy.comTODAY’S GUESTPaige Chilson is the VP for e-commerce and marketing of Handl New York. She handles all things digital for the Handl brand.Handl New York is a fashion phone accessory business. HANDL New York Phone Grips, Stands, and Cases are the brainchild of world-renown New York City artist Allen Hirsch, who has had a fascination with the power of screens since his late teens.  Whether it be in television in the 1970s, computers in the 1980s, or phones thereafter, Hirsch has documented our interconnectedness with screens in his art, and this helped lead him to invent HANDL. Know more about Handl New York and Paige’s company here:Website: https://handlnewyork.comInstagram: https://www.instagram.com/handlnewyork/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Jordan and Sean talk about the common mistakes they encounter when they look at Facebook Ad accounts, and they’ve seen a few. They also provide some useful tips to max out your results and grow your brand efficiently. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYou should have every major platform's codes on your website and retarget them across all channels. Be everywhere your customers are.Retarget people who have taken action.Copy is a direct conversation with the consumer.When creating a video, the first 6 seconds matter most!Running branded keyword campaigns is the first step of many.Less is more, but over time it will compound. Don’t be afraid of making incremental changes rather than broad sweeping changes. What everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWho will you be when you have succeeded? What kind of leader are you today and what kind of leader do you need to become? In today’s episode, Bill and Jordan discuss some of the deeper questions that lead to high performance in business and life. Bill is a serial entrepreneur turned coach who specializes in helping entrepreneurs scale their businesses. This episode will benefit entrepreneurs at any stage. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESelf-awareness is the first step to identifying the leader you need to become.Growth is in combat with comfort.If you find the purpose of your life, your style of leadership will follow naturally.The secret to scaling is knowing what you want.TODAY’S GUESTBill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own. Today, Bill coaches leaders and teams across more than 25 cities in 11 countries and is the host of the Scaling Up Business Podcast.Know more about Bill and the Scaling Coach here:https://scalingcoach.comhttp://www.linkedin.com/in/billgallIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAfter abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!KEY TAKEAWAYS FROM THE EPISODEKeep that side project alive, you never know when you may decide to turn it into a business!Whether it’s with customers, influencers or partners – lead with relationships.Find influencers that are in it for the long haul, deeply aligned with your brand values.TODAY'S GUESTJohn Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the  Pacific Northwest region of the United States.Check out Trxstle at https://www.trxstle.com/  or visit their YouTube channel  Trxstle. Connect with John on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWhen getting started with Huron, a men’s grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt and Jordan touch on some game changing models to use when deciding how to apply your efforts as an ecom entrepreneur. Enjoy!KEY TAKEAWAYS FROM THE EPISODEDon’t just make transactions. Establish genuine connections with the people you serve.Design customer-centric products - understand who your end consumer is!Strive to work on non-scalable customer service activities that can also matter over time and create a widely loyal customer base. TODAY'S GUESTMatt Mullenax is the CEO and co-founder of a male skincare brand, Huron. Before focusing on his business, Matt worked for an investment-banking company. Currently based in New York, Matt earned his MBA at the Stanford University Graduate School of Business.Check out Huron at https://usehuron.com/  Connect with Matt on LinkedIn or follow him on Twitter, @matt.mullenaxIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAre you worried about the impact of the IOS14 changes on your business? Or are you just figuring out what is happening and how to navigate around it?In this episode, Jordan and Sean talk about IOS14 and why it may not necessarily be the Facebook ad apocalypse you heard about. They discussed what has changed and what you need to do to survive and thrive with iOS 14.KEY TAKEAWAYS FROM THE EPISODEThink about your marketing holistically and focus more on the long term rather than short termIf you have good products and offers, no amount of algorithm tweaks will stop you!No need to worry, but make sure you read articles and be prepared, especially for the drop in reporting for the platforms.The most important thing you can do in 2021 is to build your community and build your list. Own your customer data and use it in creative ways.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind