The Unofficial TikTok Shop Podcast with Jordan West

Send us a textAfter spending over $4 Million on the Snapchat platform, Van Oakes is the perfect person to spill the beans on how the platform works and whether it could be the right move for your brand. For example, did you know that around 40% of Snapchat users are male? In addition to talking Snapchat and paid media tactics, Van and Jordan discuss giveaways and other promotional tactics for growing your Shopify brand...Van’s secret to scale is doing Giveaways! Enjoy!KEY TAKEAWAYS FROM THE EPISODEIf your business is targeting a demographic that is not over 50 y/o, Snapchat could be a great option.Campaigns in Snapchat follow a similar format to Facebook and are easy to set up!Subtitles, music, or sound are important in Snapchat. According to data, 64% watch Snapchat with sound on. If your brand is targeting the younger generation, you can win in Snapchat. The younger demographic opens the app 30x.Giveaways do wonders in driving more sales. 56% of Diesel Power Gear’s Customers who engaged in the giveaway campaigns become repeat customers. TODAY'S GUESTMarketing expert and e-commerce influencer, Van Oakes is the Chief Marketing Officer of Diesel Power Gear. Van was featured at The Discovery Channel’s TV show “Diesel Brothers'' He is running several eight-figure businesses and is the owner of the EGM Agency. In 2019 received the Snap Star award from Snapchat for his remarkable work.Check out Diesel Power Gear at https://dieselpowergear.com/ Connect with Van on LinkedIn or follow him on IG: @itsyourboyvanIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textJohn Tilley has built a software toolkit that will help you shorten the learning curve and get to profitability sooner on Amazon. Zonguru has tools for niche research, competitor keyword hacking, listing optimization as well as some incredible tools that you never knew you needed. Today’s discussion is jam packed with powerful ways to succeed. Enjoy!KEY TAKEAWAYS FROM THE EPISODEValidate your niche, check keyword competitiveness, and find product differentiation BEFORE selling on Amazon.Selling on Amazon costs 30% of the sale!Drive more traffic to your Amazon listings through other platforms like Facebook, Google, and etc.Product is king if you want to succeed. Do the work up front!Consistent iteration will keep you ahead.TODAY'S GUESTJon Tilley, CEO of Zonguru, is a native of South African based in California. He’s an eCom strategist and an Amazon thought leader. Before establishing Zonguru, he worked for the top digital agencies in Johannesburg, London, and Los Angeles.Know how can Zonguru help you propel in Amazon, visit their website at https://www.zonguru.com/ Learn the latest trends in Amazon, listen to Jon’s podcast, Amazon Seller Insights. Connect with Jon on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textJackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!KEY TAKEAWAYS FROM THE EPISODEBrick and mortar can be a great way to build brand awareness.How will you get people to know, like and trust your brand?Personalization and relationships are the secrets to scale.TODAY'S GUESTTara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.Check out Jackson Rowe at https://www.jacksonrowe.ca/ Connect with Tara at tara@jacksonrowe.ca or follow her IG, @tarasabourin.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you justify the extra expense of selling your products on Amazon? One word: Prime. Amazon has incredible customer loyalty and shoppers are addicted to the incredibly fast shipping provided by the Prime subscription. In today’s episode, Danny Carlson shares some incredible insights that he has learned through his singular focus of the last 5 years: helping businesses sell on Amazon. He shares his top three recommendations for setting up a new product page to stand out from the competition and win the Amazon game. This episode is packed with value. Enjoy!KEY TAKEAWAYS FROM THE EPISODEThere is new data showing that in many cases, customers prefer to buy on Amazon above brands websites.Your product’s main image is critical to getting the click.Amazon ranking factors: sales velocity and reviews.Avoid fake reviews if you don’t want your account to be banned.TODAY'S GUESTDanny Carlson is the founder of Kenji ROI, one of the leading Amazon Listing Optimization Services established since 2016. He’s an expert digital marketer and Amazon seller with an outstanding track recording of building client brands to 7 and 8 figures. Danny is also the host of the Actualize Freedom Podcast and the Danny Carlson Podcast. Originally from Vancouver, Canada, Danny has now resided in Bali since 2018.Ready to optimize your Amazon listings? Check out Kenji ROI’s website at https://www.kenjiroi.com/  Connect with Danny on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn some cases, you can grow a thriving DTC brand without the use of paid ads. Take it from Sarah Henderson, founder of Hudson and Oak, a modern minimalist home decor brand. In today’s episode, Jordan and Sarah discuss the tactics that have led to the growth of her brand including influencer marketing(without paying!) and savvy product strategy development. The key takeaway from this episode is to know your customer, and make sure your business fundamentals are strong. Enjoy!KEY TAKEAWAYS FROM THE EPISODETravel to stay inspired and fuel your creativity, especially if it moves your business forward at the same time.Curate your influencers carefully, find true fans of the brand.Know your customer. What do they want and where are they hanging out?Keep your eye on the horizon and be a trendsetter.TODAY'S GUESTSarah Henderson is the founder of Hudson and Oak, a minimalist homeware brand based in Vancouver, Canada. She was once a government assistant before becoming a full-pledged entrepreneur. Sarah’s Hudson and Oak doubled its revenue in its second year of business. She collaborated with a renowned designer, Jillian Harris. Michael Bublé and Scott Disick are among their list of celebrity customers. Sarah earned her degree in marketing at BCIT School of Business.Check out Hudson and Oak at  https://hudsonandoak.com/.You can also follow them on IG: @hudsonandoakshop.Connect with Sarah on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAmazon has 9.2% global market share in 2020. North America has 37.9% market share for online retail sales. These stats prove why many eCom brands have chosen to partner with the behemoth retailer. But the big question remains, “Is Amazon good for all brands?” In today’s episode, Jordan and Sean share pointers that will help you decide if you should go for Amazon or not. Enjoy!KEY TAKEAWAYS FROM THE EPISODEWeigh what Amazon can offer to grow your brand.Know the limitations of Amazon when it comes to engaging your target customers. Your brand leaves a legacy, so invest in it!Amazon is a great place to validate your product. If you need to know what consumers get, Amazon can give you estimated projections. In terms of competition, you can protect your own market share when you make your product present in Amazon. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textToday’s guests have grown Flax Sleep, a premium linen bedding and home goods brand, 600% in the last 3 years. Their journey started when Anna was unable to find a Canadian brand where she could buy linen bedding for herself. She then asked her friends Vivian and Oana if they wanted to start a business together. A short time later they were in an Airbnb in Shenzhen, China eating takeout, looking at samples, and preparing to put in their first order. Anna and Vivian generously share their business journey in today's episode and highlight the importance of friendship, good food, business coaching and customer service. Enjoy!KEY TAKEAWAYS FROM THIS EPISODE:As business partners, you need to establish common values and goals that will keep you grounded. Spend quality time with your business partners, the more food the better!A coach is one of the best ways to ensure your success in business.If you’re a direct-to-consumer brand, Customer Lifetime Value should be a top KPI.Healthy boundaries are a keyTODAY'S GUESTSAnna Heyd and Vivian McCormick are linen specialists and co-founders of Flax Sleep. This all-female led business promotes sustainable linen products made from flax plants. Anna and Vivian are Vancouver-based entrepreneurs together with their co-founder Oana Papuc. Check out Flax Sleep at https://flaxsleep.com/  Connect with Vivian and Anna on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAttribution has been a thorn in the side of digital marketers for years. Your decisions around your marketing strategy, messaging, and business strategy as a whole should all be affected by the trends shown in your attribution...But what if the data is bad? When Shopify, Google, and Facebook all tell a different story, which one should you believe? Jeremiah Prummer has created a unique solution that attempts to tackle this issue head on. If you’re hoping to improve your marketing strategy by understanding your customers better, this is the episode for you. Enjoy!KEY TAKEAWAYS FROM THE EPISODEAsking your customers directly how they discovered your brand is a powerful way of evaluating where your traffic originates.Post-purchase survey data helps business owners improve their strategy in a variety of ways from marketing to product development.Attribution Survey gives you the pulse of your customers.Simultaneously run surveys for New and Returning Customers to know what motivates them.TODAY'S GUESTJeremiah Prummer is a passionate entrepreneur, eCom strategist, and the creator of Prove It.  Jeremiah partnered with Shopify in running post-purchase surveys for eCommerce brands. Jeremiah and Prove It help entrepreneurs get a full understanding of the effects of their current strategies and integrate data-driven initiatives for growth. Jeremiah is also the Director of Product for the Lunar Solar Group and the founder of Colorado Glasses.Want to find out about your customer’s first touchpoint? Prove It for FREE! Avail of the 30-day trial using the promo code: MINDFULFollow Jeremiah on Twitter @JeremiahPrummer. Connect with Jeremiah on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textROAS has been seen as a main KPI for e-commerce brands for as long as any of us can remember. In today’s episode, Sean and Jordan take a hard look at how much weight should actually be giving to this metric. Returning customer rate, LTV, and profitability all say much more about the health of your business than ROAS does. This conversation adds a ton of nuance to the topic of what good looks like for e-commerce owners in 2021 and beyond. Enjoy!KEY TAKEAWAYS FROM THE EPISODEROAS is not the ultimate indication of long-term success. ROAS can only give you the success measure of your marketing efforts. Shift to focus on Customer Lifetime Value: Evaluate your Cost Per Acquisition (CPA) over Customer Lifetime Value (CLV).Cash is king! Profits and cash flow are the lifeblood of a physical products business.Focus on the long game with these KPIs: Year-over-year Revenue Growth, Overall Subscribers, CPA and CLV.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textUnbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the incredible unrealized opportunity within the brand’s email list. Since then, momentum has returned to the brand as they have achieved a 50% returning customer rate. In today’s episode, Dan shares his journey into e-commerce and his incredible adventure of pivoting and adapting in uncertain times. Enjoy!KEY TAKEAWAYS FROM THE EPISODEKnow thyself. If you don’t feel good about your situation, make a change.Create tests to prove product market fit early.Get creative with your referral programs. Then make sure your customers know about them!Use email to maximize your profitability and protect your business.TODAY'S GUESTDan Demsky is the Co-Founder of Unbound Merino, the stylish and sustainable apparel brand for men launched in December 2016. Dan used to run a video production agency that scaled to employing 20 staff and working with brands like Coca-Cola and Mastercard. After experiencing burnout in the world of client work, Dan decided to shift to ecommerce. Today, Unbound Merino is sold in 100 countries worldwide.Check out Unbound Merino at  https://unboundmerino.com/  Connect with Dan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind