The Unofficial TikTok Shop Podcast with Jordan West
Ep 157 - Snapchat Deep Dive with Van Oakes, CMO of Diesel Power Gear
After spending over $4 Million on the Snapchat platform, Van Oakes is the perfect person to spill the beans on how the platform works and whether it could be the right move for your brand. For example, did you know that around 40% of Snapchat users are male? In addition to talking Snapchat and paid media tactics, Van and Jordan discuss giveaways and other promotional tactics for growing your Shopify brand...Van’s secret to scale is doing Giveaways! Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- If your business is targeting a demographic that is not over 50 y/o, Snapchat could be a great option.
- Campaigns in Snapchat follow a similar format to Facebook and are easy to set up!
- Subtitles, music, or sound are important in Snapchat. According to data, 64% watch Snapchat with sound on.
- If your brand is targeting the younger generation, you can win in Snapchat. The younger demographic opens the app 30x.
- Giveaways do wonders in driving more sales. 56% of Diesel Power Gear’s Customers who engaged in the giveaway campaigns become repeat customers.
TODAY'S GUEST
Marketing expert and e-commerce influencer, Van Oakes is the Chief Marketing Officer of Diesel Power Gear. Van was featured at The Discovery Channel’s TV show “Diesel Brothers'' He is running several eight-figure businesses and is the owner of the EGM Agency. In 2019 received the Snap Star award from Snapchat for his remarkable work.
Check out Diesel Power Gear at https://dieselpowergear.com/
Connect with Van on LinkedIn or follow him on IG: @itsyourboyvan
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