The Unofficial TikTok Shop Podcast with Jordan West

Send us a textAlabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics. In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing international media attention. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe goal for a business is not only to build products but to build a community around the products.What is important is identifying your customers and loving them through making great products and creating a business that serves them.You can’t just build a product. You have to build a story around your product.TODAY’S GUESTBryan Ye-Cung and Brian Chung are the co-founders of Alabaster Co.Alabaster Co. is an art & faith publishing company and lifestyle brand. They are most well known for their Bibles that look like art books.Learn more about Alabaster Co. here:Website: https://www.alabasterco.comLinkedIn: https://www.linkedin.com/company/alabasterco/https://www.linkedin.com/in/bryan-ye-chung-46996778/https://www.linkedin.com/in/briangchung/Instagram: https://www.instagram.com/alabaster_co/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow far will you go in being creative and connecting to your audience?In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYour company thrives when authenticity and growth are prioritized.If you can’t focus and execute, you can’t scale.Prioritize playing to your strengths rather than your weaknesses.A lot of founders don’t have to be managers. They have to do what they’re good at.TODAY’S GUESTJake Karls is the Co-Founder and Chief Rover Officer at Mid-Day Squares. He is responsible for building relationships and making noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.Learn more about Jake and his company here:Website: https://www.middaysquares.comLinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=caInstagram: https://www.instagram.com/jakekarls_/?hl=enPodcast: https://www.middaysquares.com/pages/mid-day-squares-uncensoredIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHaving a dashboard is valuable for taking a quick 10-second look at your business. In this episode, Jordan and Sean talk about all the things that should be in your Ecommerce brand dashboard. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEMake it as easy as possible to know what you need to know at a moment’s glance.Total sales, Year Over Year Value, helps you to know if you’re pointed in the right direction.If returning customer value is too high, you are not acquiring new customers. If it is too low, you may have quality issues or not enough products for people to buy.It is essential to find out the root cause of your low conversion rate.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWhen your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESkepticism is also curiosity – use it to your advantage.Creative asset management should be an in-house position at your brand.No one knows your brand better than you.Brand your marketing material early and often.Book Recommendation:Principles by Ray Daliohttps://www.principles.comTODAY’S GUESTMatt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.Learn more about Matt and his company here:Website: https://vktrygear.com/pages/the-insoleLinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGrowing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.KEY TAKEAWAYS FROM THIS EPISODEWhen you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.Read your reviews. They are speaking for you!Be patient, take the time to make sense of your data, and get the right data.Ideas are worthless without execution.Audio Book Recommendation:The Tao of Charlie Mungerhttps://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0RPodcast recommendation:My First Millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTRob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations. Learn more about Rob and his company here:Website: https://www.endurapparel.comLinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=caIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textThe most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECLV metrics can be confusing, but understanding them will empower you to make the right choices.Not all of your customers are created. Focus on the ones that bring you consistent value.Monitor what really matters.Deliver value to every touchpoint of your customer’s journey.Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.TODAY’S GUESTJuliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.Learn more about Juliana and her company here:Website: https://www.omniconvert.comTwitter: https://twitter.com/theclvladyLinkedIn: https://www.linkedin.com/in/theclvlady/YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQClubhouse: @theclvladyIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIf you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you can create good content, Youtube is the ultimate platform for scaling.Find mentors, learn from them, and then mentor others.Think outside the box, be creative.TODAY’S GUESTBrendan Bannister is the CMO and creative director at William Painter Inc. He is a travel photographer and uses this experience for his current post at the company.William Painter Inc. is an everyday essentials brand. They provide products with great quality, back it up with a lifetime guarantee, and treat customers like family.Learn more about Brendan and his company here:Website: https://www.williampainter.comInstagram: https://www.instagram.com/brendanbannister/?hl=enLinkedIn: https://www.linkedin.com/in/brendanbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textCan you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets.In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business.KEY TAKEAWAYS FROM THIS EPISODEWhen you get funding, you have a safety net to explore, but at the same time, there’s a higher expectation.One of the keys to being successful is identifying what you are not good at.Focus shows the consumers that you are committed to making the best product.TODAY’S GUESTWylie Robinson is the Founder and CEO of Rumpl. He is a designer, fresh air enthusiast, and entrepreneur with proven leadership experience in creative and fast-paced environments. Rumpl is a company that aims to upgrade blankets through technical materials that you typically find in active gears and outdoor attire.Learn more about Wylie and his company here:Website: https://www.rumpl.comInstagram: https://www.instagram.com/gorumpl/?hl=enLinkedIn: https://www.linkedin.com/in/wylierobinson/Email: wylie@rumpl.comIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Sean interviews Jordan and asks a Desert Island Question. If he could only have 3 Shopify apps, what would they be? Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYour e-commerce store should look, feel, and function like a retail store.Communication tools are essential in an e-commerce store.Ensure you get an app that does not go up to the enterprise level because it gets expensive.Apps:SMS platform:Attentive - https://www.attentivemobile.comEmail Marketing:Klaviyo - https://www.klaviyo.comReviews:Stamped - https://stamped.ioWhat everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDid you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well? In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episode is full of actionable insights and helpful strategies. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you are running video ads on Instagram and Facebook successfully, you can almost certainly do the same thing on YouTube.In creating a good YouTube ad, focus on the product, and let your personality shine through.96% of the people that watch YT and consume YT ads do so with their sound on.If you tell Google you want views, it will give you views, but if you want people who will take action, Google will give you people who will likely take action. TODAY’S GUESTBrett Curry is an online marketer, eCommerce strategist, and speaker, but first and foremost, he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the Smart Google and YouTube Traffic Course creator in partnership with Ezra Firestone.  He is the Co-Founder and CEO of OMG Commerce. OMG Commerce is a digital marketing agency focused on Google Search Shopping in the YouTube ecosystem and Amazon ads ecosystem.Learn more about Brett and his company here:Website: https://www.omgcommerce.comFacebook: https://www.facebook.com/brett.curry2LinkedIn: https://www.linkedin.com/in/thebrettcurry/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind