Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr

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Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.

KEY TAKEAWAYS FROM THIS EPISODE

• When you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.
• Read your reviews. They are speaking for you!
• Be patient, take the time to make sense of your data, and get the right data.
• Ideas are worthless without execution.

Audio Book Recommendation:

The Tao of Charlie Munger

https://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0R

Podcast recommendation:

My First Million

https://thehustle.co/my-first-million-podcast/

TODAY’S GUEST

Rob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations. 

Learn more about Rob and his company here:

Website: https://www.endurapparel.com

LinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=ca

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