The Unofficial TikTok Shop Podcast with Jordan West

Send us a textThere’s a lot of creative solutions to funding your business, and this one is no exception.In this episode, Sean De Clercq of Kickfurther shares how they crowdsource funds to cover inventory for businesses of various sizes and the unique benefits that come with it. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEHaving a solid foundation in unit economics gives the ability to raise additional growth capital very efficiently.You can get far as an entrepreneur by understanding your unit economics just from your data.Take the first steps. It’s better to know anything than to know nothing.You can never get to a win-win if you don’t know what the other party wants and they don’t know what you want.App: Salesforcehttps://www.salesforce.com/ap/?ir=1Book: The Promised Land by Barack Obamahttps://www.amazon.com/Promised-Land-Barack-Obama/dp/1524763160Never Split the Difference by Chris Vosshttps://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2TODAY’S GUESTSean De Clercq is the founder and CEO of Kickfurther.Kickfurther helps businesses to have crowdsourced funding for their inventory.Connect and learn more about Sean and Kickfurther here:Website: https://www.kickfurther.comEmail: sean@kickfurther.comIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textCamaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe best thing you can do is reserve 15-20% of your marketing budget to test new channels.Think beyond what’s currently working well.To build a strong community, focus on attracting people who are aligned with your mission.App:Loop Returnshttps://www.loopreturns.comKeywords Everywherehttps://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpBook:Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montellhttps://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887XTODAY’S GUESTCameret Bannister is the Director of General Marketing at Janji. Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.Connect and learn more about Cameret and Janji here:Website: https://janji.comInstagram: https://www.instagram.com/runjanji/?hl=enLinkedin: https://www.linkedin.com/in/cameretbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEfficiency is crucial to all businesses.In this episode, Nico Tramontana of A10 Agency talks about how they support new and existing companies that want to grow distribution. He shares how to reach business targets and goals efficiently. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt doesn’t matter if you fail a hundred thousand times. Learn and just do it again. Just keep going. The secret to scaling is non-stop research.Once you break down your goal or target, you just need to find out what vehicle will take you there. Don’t count every dollar that comes in as profit. Just keep working. TODAY’S GUESTNico Tramontana is the owner of the A10 agency.A10 agency is an all-in-one product development and e-commerce solution. They design, develop, launch and maintain merchandise from start to finish.Connect and learn more about Nico and A10 agency here:Website: https://www.a10agency.comLinkedin: https://www.linkedin.com/in/nico-tramontana-b7baa419/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textStart with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers.In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him to develop a product that solves one of the most excruciating phases of parenting. He talks about providing functional benefits to your target user as a key component in a good business strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEFocus not only on positioning but on functional benefits as well.If you offer something functional and it resonates on an emotional level, people won’t forget you.Successful brands are those that people have an emotional connection.If you’re just starting, stay lean and mean.Podcast: Founder's Therapyhttps://podcasts.apple.com/us/podcast/founders-therapy/id1528566038Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809TODAY’S GUESTCraig Hammond is the Founder and CEO of Peejamas. He is also the co-founder of Stair Slide.Peejamas is a company that produces an eco-friendly and kid-friendly alternative to disposable diapers.Connect and learn more about Craig and Peejamas here:Website: https://www.peejamas.com https://stairslide.comLinkedin: https://www.linkedin.com/in/craigmhammond/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESMS campaigns are incredibly powerful.Diversify your marketing channels!Not everything you do is meant to scale.When you’re starting a business, don’t worry if you’re going to scale or not.If you have funds to invest, go deep in creating video content.In buying Email newsletter placements, you’re catching someone in a much more engaged state.TODAY’S GUESTElish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.Connect and learn more about Elish and Peak Design here:Website: https://www.peakdesign.comLinkedin: https://www.linkedin.com/in/elishpatel/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you launch your brand, it comes down to risk aversion and subjectivity.Differentiate your product – even if it is a commodity.Do the research needed to reposition your product to fill a needValidate your product early!Creating a name is important, but it is not the most important.Small changes can make a big difference.APPS:Jungle Scout:https://www.junglescout.comClickUp:https://clickup.comTODAY’S GUESTKevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.Connect and learn more about Kevin and Smash Brand here:Website: https://www.smashbrand.comLinkedin: https://www.linkedin.com/in/smashkcs/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDo you want to know what an incredible sales launch looks like?In today’s episode, Sean and Jordan share the checklist for a launch that does not involve running ads, using only the list that you already own instead. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEHave a launch every week or two weeks to stay on top of your customers' minds.You should be prepared at least 4 weeks before your launch.Start with the end in mind. What do you want to accomplish?Clarify what your sale is about.Don’t give the discount too soon. It will lose the power of the discount.If it is a big launch, create the Facebook event page for it.Get the sales launch checklist here:https://mindfulmarketing.co/slcIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you work with other brands to expand your market?In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEOwn your customers, own relationships you built through social media to your mailing list.If you can’t set up your affiliate program, have your product sold on Amazon so people can take advantage of that affiliate program.Reach out to companies you admire.You’re never going to a place where you are too big to talk to people.Never let yourself get complacent and feel like you have the right answer. Just keep on testing.Apps:Streak CRMhttps://www.streak.comHARO: Help a reporter outhttps://www.helpareporter.comTODAY’S GUESTChuck Melber is the Marketing Director at Nomad Goods, LLC.Nomad Goods, LLC is a consumer electronics company manufacturing cases, chargers, and accessories for Apple products.Connect and learn more about Chuck and Nomad Goods here:Website: https://nomadgoods.comLinkedin: https://www.linkedin.com/in/chuckmelber/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textDo you sometimes feel overwhelmed by your business? Maybe it’s time to reconsider your priorities.In this episode, Jordan and Kameron Norwood of Packdash and Half Day CBD talk about exactly that. The things that you as an E-commerce founder should not be doing anymore.KEY TAKEAWAYS FROM THIS EPISODEAs a founder or co-founder, you should not be the one fulfilling your orders.Be Scrappy. If you hit a brick wall, just pick up the phone, get in the car, make it happen.Every person you network with could never be a waste of time.App: https://www.outreach.ioBook: https://profitfirstbook.comTODAY’S GUESTKameron Norwood is a co-founder at Packdash, an E-Commerce Fulfillment Company and Half Day CBD, American-grown, all-natural, organic hemp consumer goods company.Connect and learn more about Kameron and his companies here:Website: https://halfdaycbd.comhttps://www.packdash.coLinkedIn: https://www.linkedin.com/in/kameron-norwood/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAt the end of the day, the product makes the business.In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPaid ads can result in secondary benefits like organic reach, which is difficult to measure.Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.Don’t make rash decisions based on little sets of data that might not even be correct.Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.Sales Video Creator: https://funnysalesvideos.comApp: https://creatormarketplace.tiktok.comTODAY’S GUESTRyan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.Connect and learn more about Ryan and Tru Earth here:Website: https://www.tru.earthLinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=caFacebook: https://www.facebook.com/Ryan.Craig.McKenzieIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply