The Unofficial TikTok Shop Podcast with Jordan West

Send us a textDifferent social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou cannot buy customers forever.Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.Take whatever works organically on Facebook and Instagram and turn it into an ad.Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.Podcast: The Meateater Podcasthttps://www.themeateater.com/listen/meateaterBook: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Successhttps://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672TODAY’S GUESTDevin O’Brien is the VP of Marketing of Askov Finlayson. Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold.Connect and learn more about Devin and Askov Finlayson here:Instagram: https://www.instagram.com/devinbobrien/?hl=enLinkedIn: https://www.linkedin.com/in/devin-o-brien-1a342020/Website: https://askovfinlayson.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textIf you are looking for ways to have more funds for your business and looking at equity crowdfunding as one of your options, this episode is for you.In this episode, Erica Feucht, co-founder of Pit Liquor, enlightens us about equity crowdfunding and how their business benefited from it. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEJust because the products work doesn’t mean you can sell them. You have to market it.Equity crowdfunding is like selling some part of your company to a venture capitalist, except, you as the owner and co-founder, still get to call the shots.Find yourself a quality media buyer and spend good money on them.You have to make sure you fall into a price range that the agency is happy to work with. Otherwise, it’s not going to be a good experience.App: Katana, Shopify (inventory planning)https://apps.shopify.com/katana-mrp-manufacturing-and-inventory-managementBook: Raising a Secure Childhttps://www.amazon.com/Raising-Secure-Child-Attachment-Resilience/dp/1462527639Podcast: Hitting the Markhttps://podcasts.apple.com/us/podcast/hitting-the-mark/id1439135187TODAY’S GUESTErica Feucht is the CEO for Distilled Bath and Body.Pit Liquor is a product under Distilled Bath and Body, Inc. It is a natural deodorant created with organic antibacterial ingredients you can find in kitchens worldwide, including whiskey, rum, and vodka.Connect and learn more about Erica and Pit Liquor here:Website: https://distilledbathandbody.comLinkedin: https://www.linkedin.com/in/erica-feucht-9918572b/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textMedia exposure is sure to radically increase your business's sales and growth trajectory. But how can you ensure you are prepared to maximize all that traffic coming your way?In this episode, Dami of Fini shoes shares his experience of being featured on the Ellen Degeneres show. He talks about what worked for his business and how to make the best of good PR. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you are going to appear on TV, make sure your brand can be easily found on Google.Consider the audience that your tv guesting will tap and be ready for them.It matters to customers the transparency about where the products are made.Position yourself to have repeat consumers.If you’ve built a massive email list, that means you are doing something right.Podcast: Veterans Minimumhttps://podcasts.apple.com/us/podcast/veterans-minimum/id1039124464TODAY’S GUESTDami Adepoju is the Founder of Fini Shoes.Fini Shoes is a New York-based footwear brand started with a vision to innovate the footwear industry. The brand debuted in 2018 with a fervor to introduce a luxury aesthetic while also allowing customers to express their individuality via detachable pieces.Connect and learn more about Dami and Fini shoes here:Website: https://www.fini.shoesInstagram: https://www.instagram.com/finishoes/?hl=enhttps://www.instagram.com/badwine/?hl=enLinkedIn: https://www.linkedin.com/in/damilolaadepoju/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textLicensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe more that you connect to your customers, the more that they feel connected to the product.The first step is figuring out what kind of brand you want to work with.Research who is the best contact for licensing in that brand or company.Think of the customers first and what they want to see and everything comes after that.Keep addressing the problems you encounter head-on and good things are going to happen from it.Book: The Holy Man by Susan Trotthttps://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320TODAY’S GUESTAndrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis. Connect and learn more about Andrew and Gilson Snow here:Website: https://gilsonsnow.comInstagram: https://www.instagram.com/gilsonsnow/?hl=enLinkedIn: https://www.linkedin.com/in/andrewmikowski/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textIs Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEKickstarter alleviates cash flow problems.If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.Make sure that your product stands out and it’s got some features that set it apart from the competition.Make sure that you deal well with the logistics process for your fulfillment.TODAY’S GUESTJon Richards is the owner and co-founder of NomaticNOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.Connect and learn more about Jon and Nomatic here:LinkedIn:https://www.linkedin.com/in/jon-richards-31aa3449/Website:https://www.nomatic.comWe love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textSMS marketing turns out to be one of the holy grails of e-commerce marketing, but wait up because this may turn against you if you are not careful.In this episode, Jordan and Sen talk about SMS marketing. They share the do’s, don’ts, and what can go drastically wrong if you do text message marketing incorrectly. Learn and enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt is essential to have somebody who knows what they’re doing to help you run your SMS program.You have to get explicit consent to add people to your SMS list.You wouldn’t want to spend to send messages to people who don’t want to hear from you.SMS is a great way to build a community for your brand.Compliance matters. Don’t mess with SMS.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text“Hone in on who you’re going after and who you are targeting.”In this episode, Jay Desai, Founder of Swpely and host of the podcast D2C pod, shares the secret to growing your market effectively in the early stages. He shares how content is the most important part of the marketing equation. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEContent is the most important piece of the transaction. User-generated content looks more natural in the feed making it more effective.Good creative and creative that makes sense for the platforms is what drives real good return on ad spend.Hone in on who you’re going after and who you are targeting. Building your brand is the best way to lower your customer acquisition cost and increase your customer lifetime value.App: CopyAIhttps://www.copy.aiPodcast: Rep Your Brandhttps://podcasts.apple.com/rs/podcast/rep-your-brand/id1549880538TODAY’S GUESTJay Desai is the host of the podcast D2C pod. He is also the founder of Swpely.Swpely is a tool that lets you save and share content you collect on the internet. It is the Pinterest of marketers and business owners.Connect and learn more about Jay and Swpely here:LinkedIn:https://www.linkedin.com/in/jayanishdesai/Website:https://www.swpely.comPodcast: D2C podhttps://podcasts.apple.com/us/podcast/dtc-pod-a-podcast-for-ecommerce-and-dtc-brands/id1497055482If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textRosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business.In this episode, Mike talks about the transition to growing the DTC channels and some interesting tactics that have contributed to the successful growth over the last few years. He shares how they successfully turned around their business when it came to the point that their traditional ways were not working anymore. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf your ways are not working anymore, make the shift even if it is tough.Having a sale often can harm your brand, look for other ways to promote.Figure out what makes your brand special and get rid of everything that distracts you.If something does not make your brand or product special, don’t put resources into it.Podcast: My first millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTMike Ferril is the Chief Executive Officer at Rosy Rings, Inc.Rosy Rings is a craft-focused brand that combines intoxicating aromas with real botanicals and lovely packaging to bring the loveliest of nature's motifs to every home.Connect and learn more about Mike and Rosy Rings here:LinkedIn:https://www.linkedin.com/in/michael-ferril-02081221/Website:https://rosyrings.comInstagram:https://www.instagram.com/rosyrings/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you simultaneously build a direct-to-consumer and wholesale business effectively? In this episode, Boris Khudomaka, Founder of Zinvo, shares how they built their business in social media that eventually evolved to the wholesale side, which pushed their international growth. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEA good product with a team behind it who wants to build something big is crucial in scaling successfully.If you have a certain skill, max it out!Never be afraid of pursuing what you want Always keep a close eye on the trends in your marketTODAY’S GUESTBorys Khudomaka is the Founder of Zinvo.ZINVO is a watch brand established in 2014 and based in Los Angeles, USA. They are focused on creating new trends in the affordable watch market. ZINVO is expanding on a global scale and is presented in 180+ retail stores online.Connect and learn more about Borys and Zinvo here:Website: https://zinvowatches.comLinkedIn: https://www.linkedin.com/in/boryskhudomaka/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEvery business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time?In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPremium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and something that can be measured in performance.Make sure there’s some durability in your business ideas based on how things are moving in society.Unless you have a purpose, the market will not love the company enough to support it for a long time.Ensure the team is 100% sure of the path forward, and everyone is geared in that direction.TODAY’S GUESTStefan Ytterborn is the Founder and CEO of Cake. He has a strong background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication.Cake is an electric motorbike company that develops uncompromising high performance electric off-road motorbikes.Connect and learn more about Stefan and Cake here:Linkedin: https://www.linkedin.com/in/stefan-ytterborn-164b63112/?originalSubdomain=seWebsite: https://ridecake.com/en/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind