The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIf you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth!In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this new episode. KEY TAKEAWAYS FROM THIS EPISODEYou do the best with the information you have and make the most educated decision that you can, and you see the result. If it works, you scale it. If it doesn’t, then you don’t.Profit is ultimately what matters the most and your most important metric to make decisions based on.Most people could easily double the size of their business if they increase their budgets.Our largest ad spend are on “zero targeting campaigns”App: Order Metrics, Rockerboxhttps://ordermetrics.comhttps://www.rockerbox.comVideo Content: E.P.I.C.https://www.facebook.com/watch/?v=154316386514814TODAY’S GUESTKyle Hunt is the CEO of Family Gifts Co. He is an American entrepreneur and business investor with over eight years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce companies.Connect and learn more about Kyle and Family Gifts Co. here:Website: https://familygiftsco.comLinkedIn: https://www.linkedin.com/in/kyle-a-hunt/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textSustainability is a buzzword that is often misused.In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODETo do things the right way, sometimes, it can’t be scaled at mass.Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.Show up every single day and grow day by day authentically and organically.Wholesale channels allow you to scale your production.TODAY’S GUESTArielle Crawford is the Founder and Creative Director of Shop Arielle. Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.Connect and learn more about Arielle and her company here:Website: https://shop-arielle.comInstagram: https://www.instagram.com/shop_arielle/?hl=enLinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textFinding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands.In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online.KEY TAKEAWAYS FROM THIS EPISODEOne of the biggest challenges apparel brands face today online is sizing.You have to make the process as easy as possible for your customers.Just by having a “Fit Size” button on the website increases customer trust and increases conversions.Understand the problem, isolate a process, then figure out which tool solves that.Book: Educated by Tara Westoverhttps://www.penguinrandomhouse.com/books/550168/educated-by-tara-westover/TODAY’S GUESTGreg Moore is the CEO of Fit3D, Inc. (Fit3D & WAIR). He is also an Emmy Award winner, executive leader, public speaker, the multi-patent recipient and builds businesses to solve world-altering problems with data profitably.WAIR is The Modern Solution for Personalized Fit. They help apparel, and fashion retailers deliver a confident shopping experience while increasing conversions and sustainability and reducing returns.Connect and learn more about Greg and Wair here:Website: https://getwair.comLinkedIn: https://www.linkedin.com/in/gregoryamoore/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIs it possible to grow a 9-figure business with very little marketing spend? Yes, listen to hear how.In this episode, the CEO, and Co-Founder of Simple Modern Mike Beckham talks about how they were able to grow to 100 million in revenue per year in four years with very little spend on social media platforms. If you are still in the that’s good to be true state, then listen and be enlightened.KEY TAKEAWAYS FROM THIS EPISODEMost breakthroughs are not sky-parting light shining down moment, they are the accumulation of a growth mindset and doing the right thing over and over.Growing a great brand is a lot more about being willing to make small, one percent improvements every single day.It’s hard to build anything great if you constantly have to rebuild part of what you’re doing.Do you have a clear idea of how you are going to acquire customers? Find unique channel strategies in which you aren’t competing with legacy brands that you aren’t going to beat. You cannot scale an organization without scaling the number and quality of leaders.Book: Think Again https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107TODAY’S GUESTMike Beckham is the CEO and Co-Founder of Simple Modern. He is a businessman and also a professor in Entrepreneurship.Simple modern is an Oklahoma company created to do business differently and give generously. They offer a stylish selection of stainless steel insulated water bottles, travel mugs, tumblers, food storage solutions, backpacks, and travel gears.Connect and learn more about Mike and Simple Modern here:Website: https://www.simplemodern.com/products/summit-water-bottle-with-straw-lid-chug-lid-and-flip-lid-22oz?variant=36490286563400LinkedIn: https://www.linkedin.com/in/mike-beckham-93a3b99/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textNo matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.KEY TAKEAWAYS FROM THIS EPISODEAffiliate marketing is a marathon, not a sprint.Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.Optimize high-value partners. Find the top 10 voices in your industry.You don’t have time for perfection in the start-up environment so do quick, iterative testing.Book: Essentialismhttps://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382TODAY’S GUESTTerri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.Think Jinx is an online destination for modern dog nutrition.Connect and learn more about Terri and Think Jinx here:Website: https://thinkjinx.com/pages/about-usLinkedIn: https://www.linkedin.com/in/terrirockovich/Instagram: https://www.instagram.com/thinkjinx/Facebook: https://www.facebook.com/thinkjinxTwitter: https://twitter.com/thinkjinxWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do, and all the mistakes that they made along the way to get to where they are today. If you haven’t listened to part 1 yet, go listen to that episode first to hear how this hundred-year-old start-up is making big leaps over the competitions! KEY TAKEAWAYS FROM THIS EPISODEYour retail and eCommerce strategy share many similarities. You need to understand your product, your market, and what it takes to be on the shelf/on people's screens. Your online buying experience is mirrored in your in-person experienceIn retail, your packaging is your SEO.Once a consumer picks up your package, show them the value and show them the need.Find the right rep to help you grow your business in your space. The right rep will build and help you scale your business, not cost you. If you are successful online, one option you can explore is licensing your product to brands that are bigger and more established in the retail space to get your name on the shelf.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar, Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGoing viral on social media can be a one-time deal, but the returns can last for a long time after.In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its impact on their brand. This episode is full of valuable insights to help you grow your e-commerce brand!KEY TAKEAWAYS FROM THIS EPISODEOur brand’s success is rooted in elevating the success stories of our customers. You can’t automate a relationship.We utilize technology for efficiencies to reach large audiences, but it comes down to our ability to listen to the customer, connect with the customer and make improvements to connect with that customer.Video: Open Bookhttps://billyfootwear.com/pages/open-bookTODAY’S GUESTBilly Price is the Co-Founder of Billy Footwear. His company started with the idea that he and his partner came up with after his accident and couldn’t find the right footwear in the market.BILLY Footwear creates shoes with zippers designed to be fashionable and functional, revolutionizing how shoes are put on and taken off.Connect and learn more about Billy and Billy Footwear here:Website: https://billyfootwear.comInstagram: https://www.instagram.com/billyfootwear/?hl=enFacebook: https://www.facebook.com/billyfootwear/Linkedin: https://www.linkedin.com/in/billy-price-aaa7a6157/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textCerqular is one of the fastest-growing Sustainable marketplaces today on the planet and they’ve done this with literally zero market spend!In this episode, Davide Friedrichs, CEO, and Co-Founder of Cerqular shares how a tiresome and frustrating shopping experience while trying to live sustainably sparked the desire to build a one-stop-shop for like-minded buyers and sellers. David and Jordan’s conversation dives into sustainability and how they are growing. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEVerifying claims to sustainability not only protects the brands but also provides the consumer with the confidence they are searching for.If you want to build a sustainable brand, make sure that you’re selling on a platform with like-minded sellers competing on merits rather than solutions that are not verified.Companies produce what customers demand, but ultimately if it’s too hard to buy, customers will buy whatever is the easiest.Their secret to scaling - Use the Airbnb first 100 customer model! Treat the first 100 customers with an exceptional, over the top, VIP experience that supports their brand in every aspect of the experience! What’s going to make your experience more productive, we will do that for you!TODAY’S GUESTDavid Friedrichs is the CEO and Co-Founder of Cerqular.Cerqular is the new multi-seller marketplace platform connecting verified sustainable brands & shoppers. One place to buy & sell with a purpose!Connect and learn more about David and Cerqular here:Website: https://cerqular.comLinkedIn: https://www.linkedin.com/in/-davidfriedrichs/We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textHow does a heritage brand that is over 100 years old cope with the modern world of E-Commerce?In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEOne of the significant differences between e-commerce and retail is your reviews. An eCommerce review in 2015 can still be valuable in 2021!If you invest in e-commerce today, you’re investing for tomorrow and possibly in 10 years from now.If you have a unique product and people are searching for it, it is much easier to find your website than through specialty retail stores. Do this by establishing your brand.Be where the customer is most comfortable buying from you.Your main goal is for the customers to think about your brand when looking for something you have.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textYou have a great product, now what?In this episode, Manny Lubin shares a lot of valuable insights on how to communicate your product's greatness to the right audience and let them know the path of least resistance to purchase it. He shares their start, “we Googled, how to start a chocolate milk company?”, to the long-term goal that start-up businesses should have and how to achieve it. Order some Slate chocolate milk and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPut the right message in front of the right people and let them know the path of the least resistance to purchase it.The long-term goal for any start-up is familiarity in the consumers' mindset.Accept when something does not work and just keep on going.Be confident that your product is great, and make sure that you find the best way to put the best message in front of the best people and just keep going.Podcast: Unfinished Bizhttps://podcasts.apple.com/us/podcast/unfinished-biz-with-robin-and-wayne/id1316793216TODAY’S GUESTManny Lubin is the Co-Founder of Slate Milk.Slate is a line of lower sugar, higher protein, lactose-free chocolate milk for those trying to be a little healthier but never stopped craving their favorite chocolate milk.Connect and learn more about Many and Slate Milk here:Website: https://slatemilk.comInstagram: https://www.instagram.com/slatemilk/?hl=enLinkedIn: https://www.linkedin.com/in/manny-lubin-56329785/We love our podcast community and listeners so much, that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!