The Unofficial TikTok Shop Podcast with Jordan West
Ep 200: Building a Sustainable All-In-One Marketplace With David Friedrichs of Cerqular
Cerqular is one of the fastest-growing Sustainable marketplaces today on the planet and they’ve done this with literally zero market spend!
In this episode, Davide Friedrichs, CEO, and Co-Founder of Cerqular shares how a tiresome and frustrating shopping experience while trying to live sustainably sparked the desire to build a one-stop-shop for like-minded buyers and sellers. David and Jordan’s conversation dives into sustainability and how they are growing. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Verifying claims to sustainability not only protects the brands but also provides the consumer with the confidence they are searching for.
- If you want to build a sustainable brand, make sure that you’re selling on a platform with like-minded sellers competing on merits rather than solutions that are not verified.
- Companies produce what customers demand, but ultimately if it’s too hard to buy, customers will buy whatever is the easiest.
- Their secret to scaling - Use the Airbnb first 100 customer model! Treat the first 100 customers with an exceptional, over the top, VIP experience that supports their brand in every aspect of the experience! What’s going to make your experience more productive, we will do that for you!
TODAY’S GUEST
David Friedrichs is the CEO and Co-Founder of Cerqular.
Cerqular is the new multi-seller marketplace platform connecting verified sustainable brands & shoppers. One place to buy & sell with a purpose!
Connect and learn more about David and Cerqular here:
Website: https://cerqular.com
LinkedIn: https://www.linkedin.com/in/-davidfriedrichs/
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The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!