Ep 160: Relationship is The Strategy with John Smigaj, CEO and co-founder of Trxstle

Send us a text

After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!

KEY TAKEAWAYS FROM THE EPISODE

• Keep that side project alive, you never know when you may decide to turn it into a business!
• Whether it’s with customers, influencers or partners – lead with relationships.
• Find influencers that are in it for the long haul, deeply aligned with your brand values.

TODAY'S GUEST

John Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the  Pacific Northwest region of the United States.

Check out Trxstle at https://www.trxstle.com/  or visit their YouTube channel  Trxstle.

Connect with John on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind