The Unofficial TikTok Shop Podcast with Jordan West

Send us a textRunning one or several businesses is possible only if you have established processes in place. In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate effectively.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEApply to top growing company lists to get attention, funding, and customers.Focus on laying the foundation and building a team during the first year of your business.For the linear processes that don’t require judgment that comes from years of experience, hire someone who doesn’t have a ton of experience but can execute the process successfully.Establish a culture of delegating tasks properly to your company.Project management software is designed for things that change from time to time.Flowster, on the other hand, works efficiently to manage workflows with minimal changes.Recommended Podcast: Bigger Pockets Podcasthttps://www.biggerpockets.com/podcastToday’s Guest:Trent Dyrsmid is a Process Automation Expert who helps agencies to scale faster. He is the Founder of Flowster. He is also the host of the EPIC podcast.Flowster is a process management application that provides agencies with pre-made business playbooks that take all the pain out of onboarding new employees (or virtual assistants) and then delegating work to them on an ongoing basis.Connect and learn more about Trent and Flowster here:Website: https://www.flowster.apphttps://www.brightideas.coLinkedin: https://www.linkedin.com/in/trentdyrsmid/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textPaid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.Grab your pen and paper and listen up!KEY TAKEAWAYS FROM THIS EPISODEWhen you write subject lines, keep them short and sweet.Make your titles clickable, not clickbait.Be clear before being clever.Subject lines that ask questions tend to engage subscribers better.Know your customers and test what works.Take note of the right time to send e-mails.Transactional emails should be sent right after the purchase.Segment e-mails by customer types. Do not send campaigns to your entire list every time.Test your preview text.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textScaling your business across borders takes a different kind of effort and tactics.In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEInvolve your customers in your story.Being human to your customers as a brand works wonders in customer acquisition.People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.Find the right partners that will treat your brand with the same respect that you give them.Diversify your channels and tactics.Recommended book: The Book by Alan Wattshttps://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005Today’s Guest:Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.Connect and learn more about Alex and Baabuk here:Website: https://www.baabuk.comhttps://www.alexander-miller.comLinkedin: https://www.linkedin.com/in/amiller22This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.Listen up and face those challenges with poise!KEY TAKEAWAYS FROM THIS EPISODEWhen you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs. User-generated contents are the way to the heart of your potential customers.Video ads that are relatable, interesting, and making people laugh always work.Recommended app: Rain Rainhttps://www.rainrainapp.comRecommended YouTube Channels:The Copy Posse, Alex Cattonihttps://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYwThe Cottage Fairyhttps://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ngThe Elliott Homesteadhttps://www.youtube.com/c/TheelliotthomesteadBailey Sarianhttps://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FAThat Chapterhttps://www.youtube.com/c/ThatChapterToday’s Guest:Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.Connect and learn more about Molly and Smart Marketer here:Website: https://www.smartmarketer.comhttps://mollypittman.comLinkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nlInstagram: https://www.instagram.com/mollypittmandigitalThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying

Send us a textIs Shopify Plus worth it?In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus.Listen up and see if making that switch makes sense!KEY TAKEAWAYS FROM THIS EPISODEAs soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cost.With Shopify Payments, you get access to ShopPay.Shopify now has a “buy now, pay later” platform.Shopify Plus support is so much better than regular Shopify.Shopify Plus is also a good option for wholesale.Shopify Flow has all sorts of templates that you can use to tag customers and do automation.Script Editor allows you to have greater control over shipping costs and lets you do customization.Shopify Plus also has deeper analytics.You will also have more control over your checkout in Shopify Plus, allowing for upsells.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhen your mission is your filter for every decision you make in your business, the results will blow you away.In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.Listen up and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with knowing your “Why”.Everything that happens in the sales spawns out of the mission.Companies with a mission and qualified B Corps are generally more profitable than other companies.The mission is incredible as a filter for decisions.Wholesale is a great marketing channel that isn’t going anywhere.Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.The use of QR codes is a big opportunity for businesses.Recommended app: Blinqhttps://blinq.meToday’s Guest:Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.Connect and learn more about Nora and HiBar here:Website: https://www.hellohibar.comLinkedin: https://www.linkedin.com/in/nora-schaper-2339477Instagram: https://www.Instagram.com/hellohibarWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAmazon is where most people already do their shopping, so why not sell there?In this episode, Amazon Brand Builder Hymie Zebede talks about the nitty-gritty of what is working on Amazon. He shares some very profitable scaling strategies, as well as a must-have tool to be successful in Amazon.Listen up and start acing the Amazon game!KEY TAKEAWAYS FROM THIS EPISODEThere’s so much potential in Amazon.Always go for selling on FBA. It qualifies you for prime delivery.Launch your product at a low cost to gather reviews. Even if you’re operating at a net loss, you’ll shoot your product rankings up quickly to increase long term results faster.You need to look at the competition and see what is working for them.Do not mess around reviews, don’t try to rig it because Amazon will penalize you if you do.Your product images are one of the most important factors to having your listing stand out on Amazon.Recommended tool: Helium 10Coupon Code: HYMIE10https://www.helium10.comToday’s Guest:Hymie Zebede is an expert Amazom Brand builder. He helps businesses dominate on Amazon FAST. Backed by 12 years of experience, he specializes in Amazon organic SEO, listing optimization, and launch.Connect and learn more about Hymie here:Website: https://www.hymiezebede.comLinkedin: https://www.linkedin.com/in/hymiezebedeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn marketing, the landscape is constantly changing. Because of this, we need to be prepared.In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEThird-party tracking is going away completely soon, and as marketers we need to be prepared for that.Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.Snapchat and Tiktok are some excellent fast growing marketing channels to test out.Affiliate networks can generate a significant amount of revenue.Try sending your items to influencers or celebrities.Work with an agency that can help you with a creative refresh on Facebook.Focus on your organic social posts.The recommended marketing budget for high-growth companies is 20% of your total budget.Featured Episodes:Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West  https://bit.ly/2ZbX5fXEp 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXqBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textContent is king, and one piece of incredible content can change the trajectory of your business.In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business.Listen up and create valuable content.KEY TAKEAWAYS FROM THIS EPISODEThe more involved you are in a niche, the more ideas you’re going to have.You can make articles comparing your product to competitors and ranking them objectively.Look for articles searched for by people that have high search volume and low competition.Put e-mail captures with unique offers on every page.Today’s Guest:Michael Jackness is the President and CEO of Terran LLC.Terran LLC is a leading eCommerce conglomerate with the following brands: Ice Wraps, WildBaby, Tactical, and more. They pride themselves in creating the highest quality products and delivering a customer experience that is second to none. They are a market leader in technology, including Shopify, Klaviyo, Facebook ads, landing pages, and more.Connect and learn more about Michael Jackness and Terran LLC here:Website:https://www.terran.comhttps://www.ecomcrew.comLinkedin: https://www.linkedin.com/in/mikejackness/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textChallenges are also opportunities.In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.Listen up to this fascinating episode.KEY TAKEAWAYS FROM THIS EPISODEWe live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?Sheera Goren and her company Zygo spent years developing this innovative product before selling them.Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.Challenges are also opportunities.Utilize the passion population of your target markets.If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.Today’s Guest:Sheera Goren is the Founder and CEO of Zygo.Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era..Connect and learn more about Sheera and Zygo here:Website: https://www.shopzygo.comLinkedin: https://www.linkedin.com/in/sheera-goren-a1743920/Instagram:https://www.Instagram.com/zygogramhttps://www.Instagram.com/sheegoWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply