The Unofficial TikTok Shop Podcast with Jordan West
Ep 275: Taking Your Brand International With Alex Miller of Baabuk
Scaling your business across borders takes a different kind of effort and tactics.
In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.
Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Involve your customers in your story.
- Being human to your customers as a brand works wonders in customer acquisition.
- People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.
- Find the right partners that will treat your brand with the same respect that you give them.
- Diversify your channels and tactics.
Recommended book: The Book by Alan Watts
https://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005
Today’s Guest:
Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.
Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.
Connect and learn more about Alex and Baabuk here:
Website: https://www.baabuk.com
https://www.alexander-miller.com
Linkedin: https://www.linkedin.com/in/amiller22
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!