The Unofficial TikTok Shop Podcast with Jordan West

Send us a textThere’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.Listen up and learn something new.KEY TAKEAWAYS FROM THIS EPISODEIt is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely. Know your numbers and know the keys to scaling up.Invest in social platforms and updating content sharing if you're really into knowing your customers.Diversifying your marketing channels is powerful.The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.There's no way to skip Ads on connected TVs.Finding other channels is great, but so is relying on your tried and true channels.1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.Recommended Tool:Google Analyticshttps://analytics.google.com/Enquire Labshttps://enquirelabs.comMNTNhttps://mountain.com/Recommended Book:How Will You Measure Your Life? by Clayton Christensenhttps://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419Today’s Guest:Michael Eraso is the President and Co-Founder of Gathre.Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.Connect and learn more about Michael and Gathre here:Website: https://gathre.com/#Linkedin: https://www.linkedin.com/in/michaelerasoThis month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at KnoCommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWin or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there’s a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday’s Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion’s Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you can build a business amidst difficult circumstances, the endurance your business has achieved will help you thrive in your future challenges.In this episode, Jenny Drew Garabedian, CEO and Co-Founder of ‘All The Babies’ talks about what it was like building her company during COVID, the hiccups, and the great things she learned along the way.  She also shares one key to success that makes or breaks businesses.Listen up and let's get to work building resilient businesses!KEY TAKEAWAYS FROM THIS EPISODEAlways listen to your customers and always trust your gut.When a problem occurs, you need to step back and see the bigger picture to see all the opportunities waiting to be taken.Word-of-mouth makes your company grow organically.Having a community is the best foundation to build your brand on.Recommended Podcast: The World's First Podcast with Erin & Sarahttps://podcasts.apple.com/us/podcast/the-worlds-first-podcast-with-erin-sara-foster/id1564670445Recommended Book:My Body by Emily Ratajkowskihttps://www.amazon.com/My-Body-Emily-Ratajkowski/dp/1250817862Today’s Guest:Jenny Drew Garabedian is the CEO and Co-Founder of All the babies.All The Babies is a European-inspired baby clothing company with a mission to give back to babies' needs.Connect and learn more about Jenny and All the Babies here:Website: https://www.allthebabies.coLinkedin: https://www.linkedin.com/in/jennydrewInstagram: https://www.instagram.com/allthebabiescoWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWe are officially in 2022 and ready or not, we have to make the most of it! The only question is how?In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond.Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEOnline and offline experiences are going to become more connected.Going into flagship retail is recommended for 2022.NFTs only have value because you place value on them.Think about how much your VIP community connects with you.The future in 2022 is brands partnering with influencers.Think about the big influencers in your space and the influence that they create and start approaching them.Brands that use SMS marketing to collect first-party data will win. If you are a one-and-done product, you need to start thinking about how you can sell more products to the same people.Create a community and nurture this community not just based on your products.You need to figure out where in your tech stacks that you want to invest your money.DTC brands moving to third-party marketplaces is the future.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textContent is the lifeblood of marketing, and placing it on the proper platform allows magic to happen.In this episode, Joseph Ianni, Multimedia Lead of Debutify, talks about the kinds of content that e-commerce brands should be putting out there. He shares the most important factors that make a Shopify theme a conversion machine.Listen up and learn from this episode.KEY TAKEAWAYS FROM THIS EPISODELook at which social media platforms your audience is already engaged in, then post your content there.Share the stuff working for you and learn what’s working from others.What you want in a theme is adaptability.You only need to do something manually to learn how things work before automating it.Customer service and content creation must be platinum quality from day one.Recommended Tool/App:https://yakkyofy.comRecommended Podcast: https://podcasts.apple.com/us/podcast/both-sides-of-the-aisle-kcpw/id914347092https://podcasts.google.com/search/Dan%20Bonginohttps://jimmydorecomedy.com/the-jimmy-dore-show-podcast/Today’s Guest:Joseph Ianni Multimedia Lead of Debutify and the Host of Economics Podcast. He is also a Creative Producer and Writer.Debutify is a one-stop solution for every eCommerce needs. It is the World's #1 Free Shopify Theme to Convert More Customers.Connect and learn more about Joseph and Debutify here:Website: https://www.debutify.comLinkedin: https://www.linkedin.com/in/joseph-ianni-22459364/?originalSubdomain=caWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textOne of the most important factors of growing your business is having deep conversations with your customers to both humanize your brand and to help form meaningful relationships. In this episode, Ramon Perez Coronado, Co-Founder and COO of Barner Brand talks about building your company through deep conversations with clients. According to him, having one product won’t let you do that. He also shares about Kickstarter and different funding methods.Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEYou need to have conversations with your clients, but having only one product won’t allow you to do that.Always think of how you can help people more.When you receive feedback and apply it, you grow.Clients need transparency.When you create a company that has no name, the only thing that matters is your work.A pre-ordering system and hiring people for forecasting operations help combat overstocks and insufficient stocks.Building a culture for the company and the team helps keep the company's mission and vision.Recommended Tool/App: https://www.notion.soRecommended Book: Think Like A Monk, Jay Shettyhttps://www.amazon.com/Think-Like-Monk-Train-Purpose/dp/1982134488Today’s Guest:Ramon Perez Coronado is the Co-Founder and COO of Barner Brand. He is an entrepreneur and a successful Kickstarter creator.Barner Brand is a Barcelona-based B-corp-certified company. They offer products that enhance and improve digital life.Connect and learn more about Ramon and Barner Brand here:Website: https://www.barnerbrand.comLinkedin: https://www.linkedin.com/in/ramon-perez-coronado/?originalSubdomain=esTwitter: https://www.twitter.com/barner_brandInstagram: https://www.instagram.com/barnerbrandWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022. In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.Listen up and get ready to start the year off right!KEY TAKEAWAYS FROM THIS EPISODEWhen the pandemic started, more people were stuck inside and ended up being online way more.Tons of brands were built-in 2020.At the beginning of 2021, there were incredible results on platforms like Google, Facebook, and Tiktok.Things were going really well until iOS 14.5 hits.At the start of summer 2021, ad costs skyrocketed.Fortunately, we’ve seen a lot of improvements in ad costs in November and December 2021.Going out into different platforms as well as beginning your wholesale distribution journey is a solution every ecom brand should consider.Look at your top markets online and see if it makes sense to open a retail space in the area.Wholesale was off the hook in the second half of the year.If you were not on Faire in 2021, you need to get on Faire in 2022It's not just about marketing on different platforms. It's about building a brand.Organic Tiktok is absolutely huge. Look at your 2020 numbers versus 2019.Affiliate marketing was really big in 2021.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textEmail campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODEHeavily imaged emails with no copy automatically go to the ‘Promotions’ folder.Your body copy should match the subject line and the preview text.The body of your email should be compelling, concise, and on-brand.Your copy needs to convince subscribers to act on the call to action featured in your email.Multiple CTA’s (Call to Action) in one email will not work.CTA’s should not directly sell a product but should build relationships with people.Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.Incorporate images that are smaller than 1 MB.Make sure that your emails are formatted for mobile.CTA’s must stand out and create urgency.Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.Thank people for reading your emails and letting them know that they can also unsubscribe anytime.AB test your emails.Listen to the previous episode of this series here:Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan Westhttps://bit.ly/3dUh9rbBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textSelling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.Listen up and learn a ton from this episode!KEY TAKEAWAYS FROM THIS EPISODEHire team members that love your brand and are experts in their own right.You have to have great marketing to scale.Designing for yourself helps if you really know what you want.You can have a phenomenal product, but without great marketing, you are not going anywhere.If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.Be careful when choosing a partner or private equity firm.You can discount without discounting by bundling.Recommended Podcast: The Peter Attia Drive Podcasthttps://peterattiamd.com/podcast/Today’s Guest:Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA. Connect and learn more about Garret and Kindred Bravely here:Website: https://www.kindredbravely.comLinkedin: https://www.linkedin.com/in/garretakersonTwitter: https://www.twitter.com/geakersonThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you want to own a business but don’t want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront.In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending his own money. He also shares what consulting for equity is and how he uses his expertise to create a win-win scenario.Listen up, business owners!KEY TAKEAWAYS FROM THIS EPISODEUse an entity or a company to make an acquisition. (SPV - Special Purpose Vehicle)Know what the company wants to do with the business and if they are willing to finance what you want to do. (Deal stacking)There are a whole lot of ways to be not personally liable on deals. You just have to know that you can do that and be creative in your negotiating.Be part of the deal in exchange for the value you bring.Build relationships with highly qualified people.Recommended Tool: Riverside.fmRecommended Podcast: Philosophize Thishttps://www.philosophizethis.orgToday’s Guest:Roland Frasier is a serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He is also Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies.Currently, he is the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide.Connect and learn more about Roland and his companies here:Website: https://www.consultingforequity.iohttps://www.scalable.co/epic-challenge-c/https://www.rolandfrasier.comLinkedin: https://www.linkedin.com/in/rolandfrasier/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply