The Unofficial TikTok Shop Podcast with Jordan West

Send us a textWhat works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.In this episode, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESome of the most successful companies in the e-commerce space are marketing-driven companies.Paid media is a great way to start getting more eyes on your site.You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.When making ads on Tiktok, use their tags, sounds, and filters.The most important thing in making Tiktok content is to make the first two seconds a huge attention grabber.Younger generations have already adopted Tiktok and now older generations are starting to adopt Tiktok.Tiktok content, being short and sweet, suits people's short attention span.Use Triple Pixel to track attribution since Tiktok's attribution is lacking. The more numbers that you can track, the more that you can plan for your future.Build a community and listen to your customers.Today’s Guest:Chad Ross is the Founder and CEO of Dorsal BraceletsDorsal Bracelets is a lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.comTwitter: https://www.twitter.com/chadross_This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textOne of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting up your Google Analytics correctly is very important. You need to have Google Search Console set up.Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming FrogFor keyword research, it's all about figuring out what people are searching for that they would then go to your site for.Have big collection pages that own the authority.Make sure that you're using only one H1 tag. It should contain the page's main keywords.Keep your page titles under 60 characters.Keep your Meta descriptions short, into the point, and under 155 characters.Include your keyword in the page URL. Make sure that your images have descriptive alt text and file names.Add Schema markup to get Rich Snippets.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textNothing is permanent and this is especially true for ways of reaching your target audience. In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business. Get ready to listen and learn.KEY TAKEAWAYS FROM THIS EPISODEEvery PR placement has a story behind it.The key to getting good PR is having a good brand story.Try to find the e-mail addresses of authors who write things related to your product, and send them e-mails about your brand, following up multiple times. If you don't hear back, don't get disheartened- try again.More and more consumers are looking for some sort of emotional connection with brands.Celebrate all the small wins.Today’s Guest:Katie McCourt is the Co-Founder of Pantee together with her sister Amanda.Pantee is an apparel brand that makes underwear from deadstock t-shirts.Connect and learn more about Katie and Pantee here:Website: https://www.pantee.co.ukInstagram: https://www.instagram.com/panteeLinkedIn: https://www.linkedin.com/in/katiemccourt/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGrowing your business requires a lot of capital, and when you reach the point at which you can’t finance your growth alone anymore, you need to consider funding options.In this episode, Jordan West walks us through different funding options that can help your business to be able to grow efficiently. Listen up and get ready to get those funds!KEY TAKEAWAYS FROM THIS EPISODEAlong with scaling, comes the need for cash.Go to your supplier and ask for longer or better terms.The best kind of funding is a line of credit.Another great funding mechanism is a long-term loan to cover your inventory.Revenue-based financing options are good if you are fairly new and you do not have the extent of credit history.You can also give up equity in your company for cash to be able to grow.Generally, you can have a bit more of a generous valuation in crowdfunding.Another option is VC money or venture capital money.Private equity can have massive strings attached to them.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textCPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both.In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you’re in through product development and marketing.Listen and enjoy this special episode.KEY TAKEAWAYS FROM THIS EPISODEYou want to be where your customers are. Having a great mission and purpose, a true founder story and a great product line are really helpful.You should have intent when you start and have an idea of who your customer is. That being said, sometimes you find out later who your customer really is.Put that extra time into your product development. Anybody can market, sell, and package things in a certain way, but if customers don't come back, it doesn't matter.In today's environment with price increases across the board, it is important to make sure that your business is sustainable.Tiktok is one of the wide-open opportunities right now to market your products.Health comes before everything.Today’s Guest:Mark Samuel is the Founder and CEO of IWON Organics.IWON Organics IWON (I'm Winning on Nutrition) is a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice.Connect and learn more about Mark and his company here:Website: https://www.iwonorganics.com LinkedIn: https://www.linkedin.com/in/markalansamuelWe’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward.In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEFigure out what kind of design assets you need, how to get those things, and how to find a factory that will produce the item.Going through a checklist when finding the right factory eliminates a lot of the problems.One of the misconceptions about Alibaba is that it's just junk suppliers.Send someone who audits factories to the factory to give you a report. That would give a couple of hundred bucks and a ton of peace of mind.You need to be aware of intermediaries who are posing as factories.As you grow, you need to have quality control access to your factory.After finding the right factory, the next steps are the creative stuff such as website and brand building.Start the basics of brand building once production is underway.One of the mistakes people make when starting a brand is that they underestimate photography.Plan everything out in advance, every last detail. Delay costing decisions until you go out and get thorough quotes.When you've done your research well, you'll understand all the scenarios and future pricing. People who could have and keep a unique brand identity will make it and scale successfully.Even just a half-hour conversation with an expert can help people move forward and see the things that they're not seeing already.Recommended Tool: Loomhttps://www.loom.comRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday’s Guest:Liz Long is the Founder of Learn to Make a Product. While learning about product development for her business, she thought of sharing what she knows in hopes of helping other entrepreneurs avoid the mistakes that she went through. This paved a different path for her that led to founding Learn to Make a Product.Learn to Make a Product teaches entrepreneurs how to design, source, and manufacture ANY physical product - and turn it into a successful business!Connect and learn more about Liz and her company here:Website: https://www.learntomakeaproduct.comInstagram: https://www.instagram.com/lizrlongThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textMore on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.Listen up, enjoy, and learn!KEY TAKEAWAYS FROM THIS EPISODEYou can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.Start small. Start by just requesting page access or partner access.Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.Let the influencers know that you are going to send out ads that they already approve.The most important factor to get an e-mail opened is the sender's name.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textBelieve it or not, it’s not impossible to have kids and run a business. Today's guest has cracked the code on how to do it successfully.In this episode, Tara Williams, Founder/CEO of Dreamland Baby Co. talks about her entrepreneurial journey starting the company and all of the hoops she had to jump through to get it off the ground while having four kids at home. She also shares her Shark Tank experience and how it gave her business a massive boost.Listen up and enjoy the episode.KEY TAKEAWAYS FROM THIS EPISODEIt is not impossible to have kids and run a business.It is not true that every single product has been discovered and developed.80% of people start their search on Amazon.Hiring more people helps you scale up.Recommended Tool: Asanaasana.comRecommended Podcast:How I Built This with Guy Razhttps://www.npr.org/podcasts/510313/how-i-built-thisToday’s Guest:Tara Williams is the Founder and CEO of Dreamland Baby Co. She built her business while taking care of her four kids.Dreamland Baby Co. specializes in doctor-approved weighted sleep solutions for infants and children, promoting safe sleep for healthy and happy families.Connect and learn more about Tara and her company here:Website: https://www.dreamlandbabyco.comInstagram: https://www.instagram.com/dreamlandbabycoThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAs business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal.In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.Listen up and let's set some goals.KEY TAKEAWAYS FROM THIS EPISODEInclude exits in your goals.Reverse engineer your path to that goal.One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.Shift your mindset from an entrepreneur to an exitpreneur.Learn about deal structures.Create competition when selling your business.When a good advisor has your best interest in mind, in the long run, it helps them more.The valuations are 10% math and 90% art.Documentation is a critical part that buyers are looking for.Once you've got a business that's up and running, it's time to think about those exit goals.Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.Recommended Tool: Google FormsRecommended Book:Good To Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996Today’s Guest:Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.Connect and learn more about Joe here:Website: https://www.quietlight.comhttps://www.exitpreneur.ioEmail: joe@quietlight.comThe EXITpreneur's Playbook Free Book FormThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free athttps://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAs we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEFlat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.The most visited app in 2021 is Tiktok.This is a huge time to make content that is working on the Tiktok platform.Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.The kinds of creatives that will actually workVideo creatives should always educate and entertain. [Edu-tain]Audio is your friend and audio is the way you're going to explain your items. Voice overlays are still gonna continue to absolutely kill in 2022.After educating and entertaining people, make sure to have a strong call to action. The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.  Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply