The Unofficial TikTok Shop Podcast with Jordan West

Send us a textBeing offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list? In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand.Constant improvements and building on momentum are key growth strategies in Amazon.You’ve got to learn from anything that you do to improve.In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be.You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works.It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story. On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon.Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person.Recommended App: Nozzlehttps://www.nozzle.aiRecommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcastToday’s Guest:Oliver Bristowe is the founder of Pets Purest.Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients.Connect and learn more about Oliver Bristowe and Pets Purest here:Website: https://www.petspurest.comLinkedIn: https://uk.linkedin.com/in/oliverbristoweWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODEGender-Age demographic targeting is working the best. Wide open-audience targeting is working second best.As soon as targeting is put on any campaign, it stops working.Dynamic creatives are working. Facebook is still giving you all of the numbers that your creative is doing.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textMarketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that have kept up with the ways our lives have changed.Dig into who will be excited to buy your products before launching and focus on going after those customers.Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources.You have to believe in yourself and be relentless in everything you do for your business.Recommended App: Noislihttps://www.noisli.comRecommended Book: State of Terror by Louise Penny & Hillary Clintonhttps://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678Today’s Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.Connect and learn more about Kate Swanson and Ensembl here:E-mail: Kate@getensembl.comWebsite: https://www.getensembl.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you don’t have a community, you don’t have a brand.In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBe in a group of people that are doing what you're doing at the level you are doing it.Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.The concept of a challenge is to take customers from point A to point B.When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community.Take the time to know your customers.Customers who had a great experience with your products and services do the selling for you in the community.Every product or service helps solve a certain problem.Marketing gets easier when you build a community.Recommended App: Lifetimelyhttps://www.lifetimely.ioRecommended Book: The Four Agreements by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreementsToday’s Guest:Alicia Reynoso is an entrepreneur who founded the Challenge Makers.Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.Connect and learn more about Alicia and Challenge Makers here:Website: https://www.challengemakers.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textDoing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODESend a minimum of 2 and a maximum of 5 email campaigns a week.When people don't get used to seeing you in their inbox, they are going to forget who you are.Make sure that your e-mail lists are segmented out properly.Diversify your campaign content.Send e-mails based on holidays whatever holiday is today- there’s always something.Engage people and try to get them back to your brand using your subject lines.The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.Feature specific items from collection launches and do follow-ups.Offer a little discount on new products.Do not click-bait people. Build a brand while building trust.Create flash sales for your audience.Promote giveaways in e-mail formats."Refer-a-friend" is a great campaign idea.Move old products by using them as free products per purchase.Show off your best-sellers and their reviews in campaigns.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textBuilding networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business.In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPartnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products.The most beautiful thing about partnerships is that there's an immediate direct return.You are planting invisible seeds while guesting on a podcast.Win-wins have infinite possibilities.Your network is your net worth.Recommended App: Looxhttps://www.loox.appRecommended Podcast: The Way I Heard It Podcasthttps://www.mikerowe.comToday’s Guest:Dustin Riechmann is a marketing partner at FireCreek Snacks.FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.Connect and learn more about Dustin and FireCreek Snacks here:Website: https://www.firecreeksnacks.comProgram: https://www.simplesuccesscoaching.com/partnerThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textThe cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECosts go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.Creative longer copy ads get people more engaged at lower costs.Tiktok is the fastest growing platform in the world that is still developing rapidly. Triller, a competitor of Tiktok, is also an opportunity for content creators.You can repurpose your contents from Tiktok to other platforms.Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.Google search brings great traffic.Find good people and give them the infrastructure they need to be successful.Every time you double, the way you operate has to change or you won't be able to scale to the next level.Everyone can figure out how to get working ads going, but the confidence to spend is very important.Recommended Apps: LanderLabhttps://www.landerlab.ioEight Sleephttps://www.eightsleep.comRecommended Audiobooks:Gym Launch Secrets by Alex Hormozihttps://www.gymlaunchsecrets.comCan’t Hurt Me by David Gogginshttps://www.davidgoggins.comAtomic Habits by James Clearhttps://www.jamesclear.com/atomic-habitsToday’s Guest:Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:Website: https://www.7figureentp.comYouTube: https://www.youtube.com/7FigureEntrepreneurPodcastInstagram: https://www.instagram.com/7figureentpThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textCommunities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need a story that will serve as proof.When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience.Community, word-of-mouth, and user-generated social proof are all tough to fake.Understand who your customers are and what their motivations are.This year video has become the default communication medium on the internet.You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try.Authenticity is a requirement for a community to work.Having a name for a community or the community members is a strong indication that you are doing it right.Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts.Push yourself out of your comfort zone a little. Be 1% better every day.Recommended tool/app: TextExpanderhttps://www.textexpander.comRecommended Audiobook:Locke & Key by Joe Hillhttps://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2Unf*ck Yourself: Get Out of Your Head and Into Your Lifehttps://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832Today’s Guest:Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites.The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How’s an entrepreneur like me supposed to grow my Shopify store?”.Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here:Website: https://www.kurtelster.comTwitter: https://www.twitter.com/kurtincPodcast: https://www.unofficialshopifypodcast.com This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

Send us a textScaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results. In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results.Listen up and get ready to learn!KEY TAKEAWAYS FROM THIS EPISODEMake sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role.Making 3-year, 12-quarter plans is better than annual planning.CEOs should track sales, expenses, and budget variances regularly.Bring lessons, not baggage, from the past. Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap.Rocks are inputs, not outputs.If you keep doing what you've always been doing, you're going to get the same results, maybe even worse. Key initiatives are the new things you need to do over and above what you are already doing.When your business grows bigger, you need to upgrade to a new operating system.An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs.Growth is about hiring for your weaknesses. Scale is hiring for your strengths.No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on.Recommended Tool: Analog Day PlannerRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday’s Guest:Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company.The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond. Connect and learn more about Ryan Deiss and The Scalable Company here:Website: https://www.scalable.coTwitter: https://www.twitter.com/ryandeissYouTube: https://www.youtube.com/thescalablecompanyThis month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEPartner up with marketers to offer manufacturing and fulfillment services.Explore Tiktok ads for direct sales.Give Amazon a shot.Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.You have to constantly make new creative or content on Tiktok.Good people are the core of everything.Recommended tool/app: Helium 10https://www.helium10.comRecommended podcast: Land of the Giants Podcasthttps://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420Today’s Guest:Tance Hughes is the CEO of Southern Designs.Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.Connect and learn more about Tance and Southern Designs here:Website: https://www.southerndesigns.netLinkedIn: https://www.linkedin.com/in/tancehughesThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply