The Unofficial TikTok Shop Podcast with Jordan West
Ep 307: Moving From Amazon To DTC with Oliver Bristowe of Pets Purest
Being offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list?
In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand.
- Constant improvements and building on momentum are key growth strategies in Amazon.
- You’ve got to learn from anything that you do to improve.
- In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be.
- You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works.
- It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story.
- On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon.
- Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person.
Recommended App: Nozzle
https://www.nozzle.ai
Recommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcast
Today’s Guest:
Oliver Bristowe is the founder of Pets Purest.
Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients.
Connect and learn more about Oliver Bristowe and Pets Purest here:
Website: https://www.petspurest.com
LinkedIn: https://uk.linkedin.com/in/oliverbristowe
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