The Unofficial TikTok Shop Podcast with Jordan West
Ep 306: Open is Better with Jordan West
In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.
In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Gender-Age demographic targeting is working the best.
- Wide open-audience targeting is working second best.
- As soon as targeting is put on any campaign, it stops working.
- Dynamic creatives are working.
- Facebook is still giving you all of the numbers that your creative is doing.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!