The Unofficial TikTok Shop Podcast with Jordan West
Ep 281: 2021 in Review With Jordan West
2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022.
In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.
Listen up and get ready to start the year off right!
KEY TAKEAWAYS FROM THIS EPISODE
- When the pandemic started, more people were stuck inside and ended up being online way more.
- Tons of brands were built-in 2020.
- At the beginning of 2021, there were incredible results on platforms like Google, Facebook, and Tiktok.
- Things were going really well until iOS 14.5 hits.
- At the start of summer 2021, ad costs skyrocketed.
- Fortunately, we’ve seen a lot of improvements in ad costs in November and December 2021.
- Going out into different platforms as well as beginning your wholesale distribution journey is a solution every ecom brand should consider.
- Look at your top markets online and see if it makes sense to open a retail space in the area.
- Wholesale was off the hook in the second half of the year.
- If you were not on Faire in 2021, you need to get on Faire in 2022
- It's not just about marketing on different platforms. It's about building a brand.
- Organic Tiktok is absolutely huge.
- Look at your 2020 numbers versus 2019.
- Affiliate marketing was really big in 2021.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!