The Unofficial TikTok Shop Podcast with Jordan West
Ep 272: How Mission Alignment in Your Business Makes an Impact With Nora Schaper, HiBar
When your mission is your filter for every decision you make in your business, the results will blow you away.
In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.
Listen up and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with knowing your “Why”.
- Everything that happens in the sales spawns out of the mission.
- Companies with a mission and qualified B Corps are generally more profitable than other companies.
- The mission is incredible as a filter for decisions.
- Wholesale is a great marketing channel that isn’t going anywhere.
- Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.
- The use of QR codes is a big opportunity for businesses.
Recommended app: Blinq
https://blinq.me
Today’s Guest:
Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.
HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.
Connect and learn more about Nora and HiBar here:
Website: https://www.hellohibar.com
Linkedin: https://www.linkedin.com/in/nora-schaper-2339477
Instagram: https://www.Instagram.com/hellohibar
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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