Beyond The Shelf

We wrap up our BTS Live at Shoptalk Miniseries with Retail Media Breakfast Club's Kiri Masters, who talks with Dave about the next phase of retail media.As AI reshapes the shopper journey, Kiri explains why traditional ad formats — especially sponsored product ads — may become less central, and how retailers will need to rethink monetization and customer experience.She also shares perspective on emerging AI shopping experiences and why the industry is still in a rapid test-and-learn phase. Connect with Kiri on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this BTS Live Minisode from Shoptalk, Dave speaks with Daniel Torres Dwyer of The FMCG Guys about key themes emerging from the event.While AI continues to dominate the conversation, Daniel points to a more nuanced reality — where excitement is balanced with caution as brands navigate uncertainty and evolving market conditions.He also shares thoughts on emerging AI-driven commerce experiences and where they may — or may not — deliver real impact.Connect with Daniel on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Our BTS Live from Shoptalk Miniseries continues! Dave speaks with DSI's Lauren Livak Gilbert about how AI is impacting both organizations and the digital shelf.Lauren highlights the growing importance of talent, upskilling, and internal transformation as AI reshapes the industry, and explains why brands should focus on evolving their content strategies - not replacing them.Connect with Lauren on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Our BTS Live from the Commerce Media Brand Summit miniseries concludes with Shawn McGahee, Sr. Director, Performance and Insights at Roundel.Shawn speaks with Dave about the growing maturity of retail media — from a focus on ROAS to a deeper emphasis on incrementality, measurement, and real business outcomes.He shares how Roundel is approaching measurement through a portfolio of testing methods, why brands need to start with clear business objectives, and how retail media insights — especially from creative — can extend beyond campaigns to influence broader strategy.Connect with Shawn on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Our BTS Live series continues - this time from Shoptalk 2026!  In this minisode, Dave speaks with Manish Sharma from Think Blue about the next phase of AI in digital commerce.As AI moves beyond experimentation, the focus is shifting toward workflow automation, productivity gains, and measurable business impact.Manish shares how he’s seeing this evolve across brands, retailers, and technology partners — and why the next step is proving real, scalable value across the ecosystem. Connect with Manish on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Collin Colburn of the IAB about the next phase of retail media maturity.As the space evolves beyond rapid growth, the focus is shifting toward omnichannel integration, improved measurement, and greater transparency.Collin shares how brands are connecting retail media with channels like CTV and social, why incrementality remains a key priority, and how gaps in measurement transparency continue to hold the industry back.He also highlights a growing opportunity around creative — as retail media expands beyond lower-funnel performance into full-funnel engagement.Connect with Collin on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Jack Kneuper of Perdue Farms about the evolving role of performance marketing in a fragmented, omnichannel landscape.As the traditional funnel breaks down, brands must ensure every touchpoint — from CTV to retail media to in-store — is working together to drive results.Jack shares how Perdue is prioritizing creative quality across channels, leaning into more authentic content to engage younger audiences, and using AI to automate reporting and improve operational efficiency. Connect with Jack on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Skye Frontier of Incremental about the evolving role of measurement in retail media.As budgets expand beyond shopper and trade into brand investment, brands are being held to a higher standard — shifting from ROAS to incrementality and focusing on true business impact.Skye shares how brands are moving beyond last-touch attribution, embedding new measurement frameworks across workflows, and rethinking how retail media drives growth across the full portfolio.Connect with Skye on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Celia Van Wickel of Russell Stover about how brands are evolving their commerce media strategies — from expanding search across retailers to shifting KPIs beyond ROAS toward share of voice, new-to-brand, and incrementality.She also shares how her team is scaling retail media and digital shelf content with limited resources, and how Russell Stover is partnering with It’sRapid to streamline creative production, adapt content across retailers, and drive more consistent performance across seasonal campaigns.Connect with Celia on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation at Newell Brands, about how brands are thinking about measurement, incrementality, and mobile-first shopper behavior.They also discuss Newell’s work with It’sRapid on mobile hero imagery, and how optimizing for mobile discoverability is helping drive stronger performance with retail partners, by making products easier to find and more relevant in the moment.Connect with Michele on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker