BTS Live from Shoptalk: Kiri Masters (Retail Media Breakfast Club)
Apr 10, 2026
05:48
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We wrap up our BTS Live at Shoptalk Miniseries with Retail Media Breakfast Club's Kiri Masters, who talks with Dave about the next phase of retail media.
As AI reshapes the shopper journey, Kiri explains why traditional ad formats — especially sponsored product ads — may become less central, and how retailers will need to rethink monetization and customer experience.
She also shares perspective on emerging AI shopping experiences and why the industry is still in a rapid test-and-learn phase.
