This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.
Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation at Newell Brands, about how brands are thinking about measurement, incrementality, and mobile-first shopper behavior.
They also discuss Newell’s work with It’sRapid on mobile hero imagery, and how optimizing for mobile discoverability is helping drive stronger performance with retail partners, by making products easier to find and more relevant in the moment.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Beyond The Shelf