BTS Live from the Commerce Media Brand Summit: Jack Kneuper (Perdue Farms)

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.

Dave speaks with Jack Kneuper of Perdue Farms about the evolving role of performance marketing in a fragmented, omnichannel landscape.

As the traditional funnel breaks down, brands must ensure every touchpoint — from CTV to retail media to in-store — is working together to drive results.

Jack shares how Perdue is prioritizing creative quality across channels, leaning into more authentic content to engage younger audiences, and using AI to automate reporting and improve operational efficiency. 

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker