Run a Profitable Gym

In business, the best storyteller wins.One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides. The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Yellow to Red in the Front Squat, they know they've achieved something. Take the best elements of gaming, badging, and martial arts grading, and you have The Level Method.At Two-Brain, we advocate services and products that can measurably improve your gym. We're not interested in dumping more ideas on you; we want to share things that WORK.The immediate benefit that most gym owners see from adding Level Method is an increase in 1:1 training revenue. But long-term, we're tracking LEG and adherence too, because we know that a sticky story draws people back to the campfire.We've been sharing Nate's story since the start, and we're big believers.  In 2016 Nathan developed what has become known as the Level Method. This is a completely unique, data-driven system that offers clients unparalleled insight into their fitness and progression. After implementing this tool at his own gym, Nathan has shared this powerful tool with many other gyms now providing unimaginably results for their members. Join us as we discuss the Level Method and Nathan’s experience in the CrossFit industry! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click hereto register and sign up now! Contact Nathan:https://www.levelmethod.com/https://www.levelmethodgym.com/https://www.instagram.com/nathanholiday/?hl=enhttps://www.linkedin.com/in/nathan-holiday-7b874266/ Links:Getting Things Done – https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280Pomodoro Technique – https://francescocirillo.com/pages/pomodoro-technique Timeline:1:35 – Introduction to Nathan Holiday4:46 – Developing a unique tool for clients and CrossFit owners, the Level Method8:51 – How does the CrossFit Level Method work?11:25 – The importance of highlighting a moment for a client’s experience16:09 – The structure of the Level Method, Where does a beginner rank?18:16 – The process of leveling up in the Level Method, Performing an Assessment22:11 – Building a roadmap for your clients to reach their goal and stay engaged28:15 – The difference between Objective and Relevance Testing29:36 – The Level Method Phone App30:57 – What are the next steps for the Level Method going forward34:08 – Programming that goes along with the Level Method37:54 – Testing the Level Method at the Level Method Gym41:56 – Staying focused and putting a timer to your work46:05 – How to contact Nathan

 Two Brain Marketing Episode 6: Oskar Johed Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his job as a banker and open his own CrossFit Gym. Today Oksar splits his time between his gym and traveling the work as a member of the CrossFit HQ Seminar Staff.  Today we dive into a range of topics including how Oskar spent around $15,000 last year which generated over $200,000 dollars in front end sales!   Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact Oskar:http://www.crossfitmedis.se/https://www.facebook.com/people/Oskar-Johed/100005979647357https://www.linkedin.com/in/oskar-johed-5768892/?originalSubdomain=seoskar@twobrainbusiness.com Timeline:1:32 – Introduction to Oskar Johed 4:21 – Changes in Oskar’s Gym before and after Two Brain Mentorship8:44 – What originally prompted Oskar to sign up for mentorship12:13 – The immediate changes as a result of the Two Brain Mentorship Program14:22 – Holding a commitment with your Client and Staff18:22 – How to retain Quality Control with your coaches20:21 – Spending $15,000 on ads in one year!23:49 – How to ensure successful conversion of leads27:52 – The Key to Success for Oskar’s Gym

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, ThiefOn this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! The Four Phases of Entrepreneurship: Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off.  Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others.  Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project.  Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio. Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here! Links:https://twobrainbusiness.com/https://www.facebook.com/founderfarmertinkerthief/https://twitter.com/twobraincoach Timeline:1:35 – Introduction to Founder, Farmer, Tinker Thief3:16 – How to determine which phase of entrepreneurship you are in?10:05 – How many people are truly in the Thief phase of entrepreneurship?11:06 – Robin Hood and the relation to the Thief Phase12:56 – Is it okay to stay in the Farmer Phase?20:12 – Growing your gym while away from your gym22:56 – How to determine the next step for your business or gym23:48 – Taking the Two Brain Business Entrepreneurship Test27:02 – The Archie Brown Story, Moving to Farmer Phase29:54 – Falling backward to previous phases 

 Two Brain Marketing Episode 5: Mary Weider Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!  Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again and now coaches at CrossFit Oshkosh! Mary loves to help clients build relationships with fitness and push themselves to reach their goals.  Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact Mary:https://ardentoshkosh.com/https://www.instagram.com/maryweider/ Timeline:3:00 – Introduction to Mary Weider6:20 – Mary’s experience before and after gaining help from Two Brain at her gym9:05 – What is it that CrossFit Oshkosh Sells other than just CrossFit10:50 – The importance of spending a lot of time on the No Sweat Intro15:15 – How often should a marketing campaign be tweaked and re built18:03 – How to handle lurking clients who have not signed up yet20:05 – The key to a successful marketing campaign is consistency23:16 – How to contact Mary

Two-Brain Radio Episode 163: Two-Brain Media With Mike WarkentinOn this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!Links:https://twobrainmedia.com/https://www.crossfit204.com/https://www.youtube.com/watch?v=owZdkAL2a6cTimeline:4:06 – Introduction to Two-Brain Media and Mike Warkentin7:49 – Mike’s experience working at the CrossFit Journal11:15 – Opening a gym while still working for the CrossFit Journal18:20 – The launch of Two-Brain Media27:18 – The ways that Two-Brain Media will be helping gym owners in the future32:20 – The different types of content and avenues that Two-Brain Media can offer36:11 – Creating relatable content for your target audience40:06 – Contacting Mike to book a consultation call