Run a Profitable Gym

Episode 168: Exercise Over OpioidsIn the quest to change health care, there are many starting points. Today we are joined by André Riopel, a local physical therapist and entrepreneur from Canada helping chart the future of healthcare. Andre has a wealth of experience in the physiotherapy field treating all kinds of major injuries and learning what it takes to avoid them. We talk about the prevention of major injuries and how CrossFit gyms can help facilitate continued health into later years. Join us as we learn from André’s experiences and his unique point of view on the healthcare field.  Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact:http://backinmotion.ca/ Timeline:1:30 – Introduction to André Riopel.3:35 – Andre’s story and how he got started in physical therapy.8:28 – How should a physician treat lower back pain.12:07 – The problems with diagnostic imaging in the medical field.29:11 – The trouble with diagnosing back pain.33:21 – The mechanical diagnosis of back pain.41:23 – Back pain caused by derangement.48:00 – Is joint popping a good thing?51:59 – Dysfunctional injuries as an athlete ages.59:45 – The three activities every human should be able to do.110:44 – How to reach André Riopel.

 Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho Today we are joined by Kevin Rundlett of CrossFit Chi Rho in Jackson Mississippi. In addition to running his CrossFit gym, Kevin works full time as a lawyer and is even the city prosecutor! Growing up lifting weights and training since he was 15, Kevin fell in love with CrossFit and after learning that the gym they attended was being sold, they jumped right in to keep it going. In August of 2017, Kevin and his wife purchased the gym and have been running it ever since! Join us as we learn how Kevin manages his gym, law practice and how Two-Brain has helped with both! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact:https://www.crossfitchi-rho.com/ Timeline:2:20 – Introduction to Kevin 6:14 – Advice for others who are considered purchasing their gym12:30 – What it takes to break even and profit as a gym owner13:30 – Staffing a gym that was recently purchased 15:03 – The importance of finding a good general manager18:27 – The key to success when first starting a new gym21:16 – How to contact Kevin

Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs.  The Top Entrepreneur Mistakes: Displaying Prices without ContextForecasting your budgets onto your ClientsAttacking other businesses instead of building their ownAttempting to do too many things at onceNot focusing on communication enoughSending the wrong messages to your clients Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!  Links:https://twobrainbusiness.com/ Timeline:2:18 – Introduction to Sabotaging Your Business3:01 – Raising your leadership standards to the right level5:02 – Why you shouldn’t display your prices7:39 – Forecasting your budgets onto your clients10:10 – Attacking other businesses instead of building your own13:22 – Attempting to do too many things at once16:33 – You need to have more conversations19:03 – The hierarchy of communication19:44 – Sending the wrong messages to your clients24:50 – Should you list your services on your website?30:11 – The importance of learning from your own mistakes

 Two Brain Marketing Episode 8: Jenn Markwardt Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business.Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Here's how they did it, how they get new leads, and their sales process for new clients.Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact:http://www.crossfitsandpoint.com/https://www.facebook.com/jenn.markwardt Timeline:2:20 – Introduction to Jenn Markwardt6:23 – Working a fulltime job while starting a gym10:07 – What was the impetus for looking into Two Brain and starting the Incubator12:02 – What to do when you want more out of your business?15:07 – What is it that CrossFit Sandpoint Sells and how do you sell a new client18:15 – The sales process and sales funnels at CrossFit Sandpoint24:52 – The key to success in owning a gym: playing the long gameGreg:                                          00:02                       Welcome everyone to Two-Brain radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth.Announcer:                            00:26                       Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of affiliate guard. Before I get into this story, I want to make it clear here that I don't get any kickback for recommending Vaughn, but I've done it so many times. Whenever anybody online asks the question about insurance companies, I always say affiliate guard. Here's why. Years ago when we affiliated with crossfit, my insurance company dumped me citing, quote unquote tractor pulls that we were going to be doing, whatever the hell that is. I've never pulled a tractor in my life. Um, I've driven lots of tractors and I can tell you, I don't think I could pull one if I wanted it to. But that's besides the point. At that time, the person who swooped in and saved crossfit gyms in Canada was Joanne Legal. And if you're in Canada, I recommend talking to her period.Announcer:                            01:16                       You don't have to talk to her first. You d

Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke You just got THE LETTER.You found a great picture on Google and used it on your website. And now you're getting sued.Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer.What's your first step? Rachel has the answers in this episode.Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact:https://rachelbrenke.com/https://fitlegally.com/https://connorsandbrenke.com/ Timeline:3:00 – Introduction to Rachel Brenke.7:44 – How Rachel manages life, business, and fitness.9:20 – The legal specialties that fitness professionals need help with. 11:24 – How can business owners protect their CrossFit gym’s brand?19:44 – Should you be trademarking everything you make?29:22 – How to handle with other employees and clients taking photos.35:10 – Dealing with copyright transfers within your business.37:20 – Using pictures from the internet on your website and in your business.41:50 – How to handle someone pursuing legal action against you?45:10 – What to do if a former employee steals your intellectual property?54:40 – How to reach Rachel?

 Two Brain Marketing Episode 7: Coty BradburnThinking of buying or selling your gym? Click here to get our FREE GUIDE:https://twobrainbusiness.com/free-tools/Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC.Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few months.Here's his intake process, his lead nurture process, his ad spend metrics and Front End Revenue return (it's 6x!) Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!Contact:https://www.crossfitmountainisland.com/https://www.instagram.com/cotybradburn/https://www.facebook.com/coty.bradburn Timeline:2:38 – Introduction to Coty Bradburn5:33 – Going from 6 Member to 50 in two Months. 8:09 – Advice for people thinking about buying a gym11:45 – Initial outreach and gaining customers for a new business13:00 – What made Coty decide to join the Two Brain Family?16:06 – In Coty’s words, what does he sell at his gym?18:33 – The sales process at CrossFit Mountain Island21:02 – How did CrossFit Mountain Island’s metrics change after the Two Brain Incubator23:52 – The keys to growing a successful CrossFit gym.