Run a Profitable Gym

Episode 3: Margaux AlvarezOn today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with six-time CrossFit Games athlete Margaux Alvarez. Her best finish was 9th in 2015, the year she won the Pedal to the Metal 1 event.She is also the founder and owner of The Vine Yard, a wine company in Las Vegas. She joins Sean on the phone to talk about her recent appearance at the 2019 Rogue Invitational, her decision to step away from individual competition and how her athletic career has helped her become a successful business owner.Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now! Links:https://twobrainbusiness.com/https://thevineyard.space/Contact:https://thevineyard.space/contact-1Instagram: @321gaux; @thegoatwineTimeline: 0:04 - Introduction to Margaux.1:04 - Competing at the 2019 Rogue Invitational.2:01 - The decision to step away from individual competition.3:39 - How Margaux got into CrossFit.4:41 - Becoming a competitor.8:43 - Highlights of Margaux's CrossFit Games career.13:23 - A new athletic focus: golf and the World Long Drive.17:15 - The mission of The Vine Yard.21:33 - The challenges of starting a wine business.24:26 - Standing apart from the competition.29:08 - How Margaux's athletic career prepared her to be a business owner.31:14 - Long-term business goals and lessons learned.36:33 - Next steps for Margaux's competitive CrossFit career.

Two-Brain Marketing Episode 12: Rob OlsonToday we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut. Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe. In this episode, Rob tells us how he made the leap from the military to full-time CrossFit affiliate ownership—and how he went from a struggling, fledgling entrepreneur to thriving small-business owner. You'll also learn about he generated a new revenue stream with CrossFit Simsbury's innovative program for moms: Diapers and Dumbbells. Join us today as we discuss Rob’s gym and how he is using Two-Brain Marketing to level up his business!Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both your and your coaches. Click here to register and sign up now!Links: https://foreverfierce.com/Contact:https://www.cfsimsbury.com/Timeline:1:49 – Introduction to Rob Olson.4:01 – The early days and struggles of CrossFit Simsbury.6:27 – The importance of creating roles and tasks in your business.9:41 – Working on the business instead of in the business. 10:45 – Selling fitness and happiness: The "help first" method.12:01 – Launching Diapers and Dumbbells.15:15 – Compensating staff: The 4/9ths Model.16:02 – Finding new clients.18:53 – Keeping new clients for the long haul.22:00 – Generating additional revenue streams for your business

Episode 170: Buying Out a Partner with Ashley MakToday we are joined by Dr. Ashley Mak of Hudson River Fitness. Ashley recently bought out his partner and transitioned to sole ownership of the gym. In this podcast, you'll learn how he navigated every step of the process from creating an exit strategy, negotiating a fair buying price, working with lawyers and absorbing his former partner's responsibilities. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!Links:Simple Numbers"How to buy out your partner guide": In the episode summary here:https://twobrainbusiness.com/episode-170-buying-out-a-partner/ Contact:ashley@hudsonriverfitness.nethttps://www.hudsonriverfitness.net/https://www.hudsonriverathletics.com/http://www.amakpt.com/https://www.linkedin.com/in/ashley-mak-35332991https://www.facebook.com/amakpt/ Timeline:1:35 – Introduction to Ashley Mak3:49 – Starting a gym with a healthy partnership.9:03 – Determining a fair purchase price.12:22 – Lawyers and contracts: Navigating the legalities.16:44 – Developing an exit strategy with a business partner.19:53 – Financing a buyout. 21:30 – The importance of having a good lawyer during business acquisitions. 23:22 – Conveying an ownership change to gym members26:13 – Being a sole owner: Stressors and perks.29:32 – Deciding when to buy if the business isn't profitable.

Episode 2: Bill GrundlerOn today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with CrossFit Games broadcaster and masters athlete Bill Grundler. Bill has competed in the masters division at the Games twice, taking second in the 45-49-year-old division in 2015. He also owns and operates CrossFit Inferno, with locations in San Luis Obispo and Nipomo, California.Bill talks about how he found CrossFit nearly 20 years ago, his time as a competitor, and some of the struggles he’s encountered and lessons he’s learned running his gym for the last 10 years. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! We have some amazing topics and speakers for you and your coaches. Click here to register now!Links:https://twobrainbusiness.com/http://crossfitinferno.com/https://www.billgrundler.com/Timeline:00:03 – Introducing Bill Grundler.1:36 – How Bill got into CrossFit.7:30 – Becoming a competitor.13:50 – Transitioning to the masters competition.22:49 – The birth of CrossFit Inferno—and lessons learned.31:40 – Excellence in coaching.35:10 – Ensuring future success.40:02 – Bill's new Legacy program for masters athletes.46:58 – Final advice: Have a solid business model.

On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning. You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview because they had a surprise walk-in No-Sweat Intro!)Jarrett talks about how investing in a business coach or mentor can help you go from barely making ends meet to making a good living. He also demonstrates how to sell to potential clients by having empathy: meeting them where they're at, making them comfortable and really listening to them.Plus, Jarrett shares how Triumph Strength and Conditioning consistently turns $300 of ad spend into $2,000 to $3,000 in front-end revenue every month.Make sure you subscribe to Two-Brain Radio for more marketing tips and secrets each week. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now! Contact Jarrett:https://www.triumphstrength.net/https://www.linkedin.com/in/jarrett-baston-143589a/https://www.instagram.com/jarrettba/https://twitter.com/jarrettba Timeline:3:31 – Introduction to Jarrett Baston.5:04 – How Triumph Strength and Conditioning came to be.8:09 – Why Jarrett and Mark joined the Two-Brain family and the importance of mentorships.11:02 – Why gyms should charge appropriately for premium services.16:20 – Putting people first.17:54 – Selling the best hour of someone’s day.20:17 – Selling requires empathy.23:06 – What a No-Sweat Intro at Triumph Strength and Conditioning looks like.29:22 – To increase revenue from marketing, seek out mentors.32:47 – Treating marketing as an investment.34:01 – How to contact Jarrett.34:30 – Why you should connect with gym owners in your area to learn and network.

Josh Martin is a visionary who coaches fitness.You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here.Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summitin two weeks. At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness.Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development. Way back in the day that you know, there was this idea that if you are just a excellent coach, you know, you, you'd be the best coach ever and everything is going to work out all right with your business. And so it was like this idea that excellence in coaching was tied to excellence in business and we know that's not true. Being excellent in coaching is in no way related whatsoever to being excellent in business.And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that's not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we're selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we're delivering a product that is just not worthwhile. And so that's really where the impetus for this having a structure surrounding this came from.I really see that there is a tremendous gap for developing your coaches in a is in a simple streamlined way. I think that there is a tendency to try and over complicate things and make it seem way more challenging and robust than it probably should be. Josh's Six Degrees of Coaching, in a nutshell:First Degree Coach: The one on one coach that is following a template or a script. This coach is basically leading new members through an OnRamp program, or getting them ready to train with you.Second Degree Coach: "Instead of just coaching people one on one, now we're going to resource them with how to deal with a group. So we're teaching a group from a template or a script with structure."Third Degree Coach: "Now we're actually going to go back to one on one, but we're going to introduce elements of program design." This coach is a well-taught personal trainer who can lead a group by following a class plan, too.Fourth Degree Coach: "As you graduate up to the next level, we're just layering on a little bit more complexity so there's a little bit more responsibility on behalf of the coach. So we're still going to allow them to oversee elements of program design. But now we're going to take this over an entire group population." This coach learns to program for groups, based on historical results and data.Fifth Degree Coach: "What we would term the head coach or the director of training for an entire facility. They're assessing and evaluating the coaching staff. They are responsible for delivering continuing education in a very structured way. They would also be responsible for onboarding new coaches. They gather and assess this data so that we can use it to drive current and future programs. They're looking at innovation and adapting that to their gym."Sixth Degree Coach: "A r

Episode 1: Annie Sakamoto On today’s episode of Two-Brain Radio With Sean Woodland, Sean sits down with four-time CrossFit Games athlete Annie Sakamoto. Annie is one of the original CrossFit “Nasty Girls” who helped put the methodology on the fitness map. Sakamoto has been to the CrossFit Games twice as an individual and twice as a master, and she's also an owner and coach at CrossFit Santa Cruz Central in California. Annie talks about her involvement with the early days of CrossFit, her most memorable moments at the Games and how she has helped build CrossFit Santa Cruz Central into a successful business. Don’t Forget about the 2019 Two-Brain Summit—June 8-9 in Chicago! This year we have some amazing topics and guests for you and your coaches. Click here to register and sign up now!  Links:https://twobrainbusiness.com/

Two Brain Marketing Episode 10: Cody Ringle Today we are joined by Cody of CrossFit Cold Water and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spends and turned it into $5,000 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come back. When he did come back, it took only a couple of classes and he was hooked. Today Cody owns two CrossFit gyms and is committed to improving the quality of people’s lives through strength and conditioning.  Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact:https://crossfitcoldwater.com/https://www.crossfitangola.com/https://www.linkedin.com/in/cody-ringle-19990031/http://fortitudeatx.com/  Timeline:1:44 – Introduction to Cody5:21 – Purchasing a CrossFit gym while still working full time9:34 – The importance of receiving the right coaching at the right time10:37 – Leaving the founders phase and leaving martyrdom15:07 – The importance of developing standard operating procedures (SOPs)18:53 – Selling more than just a gym membership to your clients22:18 – How to create an efficient paid advertising system at your gym27:20 – The importance of listening to your clients28:34 – Caring about people is the key to a successful gym31:32 – How to contact Cody