Run a Profitable Gym

Episode 173 - Replay of Episode 48: What To Do When It All Goes Wrong(Originally published on October 3, 2016)"Nobody wants our job. But everyone thinks they do."These are the words Two-Brain Mentor Jay Williams texted me on Friday night. After a rough week in which even my podcast interview didn't happen on schedule, I reflected on how well I handle stress NOW than I did five years ago. I recalled those dashboard-punching, angry-email-sending days, and thought, "I bet these lessons can help someone else get through it." This episode is dedicated to the martyr; to the workhorse; to the owner who thinks, "I'll just outwork everyone else, and things will be okay." It's not going to happen, and you're hurting everyone (including yourself) in the meantime. You need to do something different. But that's stressful. Here's how to deal with it. Other times, things are going to go wrong. Sometimes they'll all go wrong at once. When they do, here are the tools to get you through.Links: www.Uplaunch.comTimeline: 5:26 – Working on problems and making mistakes.8:34 – Dealing with stress.11:17 – Treat problems like math: Break them down.14:16 – Look at mistakes through the Growth Mindset.19:31 – Business is cyclical.21:32 – Practicing positivity.28:22 – Stoicism and the worst-case scenario.34:43 – Identify problems in advance.39:29 – Respond, don’t react. 

Episode 5: Kirsten PedriOn this episode of Two-Brain Radio with Sean Woodland, Sean talks with former CrossFit Games competitor and current owner of CrossFit Davis in California, Kirsten Pedri.Kirsten has competed at the CrossFit Games as an individual in 2017 and as a master in the 35-39-year-old division in 2018. She joined Sean on the phone to talk about her long road to the Games, what motivated her to become a gym owner, why she loves coaching everyday athletes, what it’s like to train her 99-year-old grandmother, Betty, and tips for training while pregnant.Links:https://twobrainbusiness.com/http://www.crossfitdavis.com/Timeline: 1:17 – How Kirsten found CrossFit.3:50 – Becoming a competitor. 5:47 – Kirsten’s first Games experience.8:33 – Transitioning to the masters competition. 12:07 – Lessons from competition. 13:32 – Becoming a gym owner. 16:25 – When your spouse is your co-worker.18:15 – Coaching and empathizing with non-elite athletes. 20:09 – Coaching 99-year-old “Grandma Betty.”21:53 – How to effectively coach older clients.24:55 – Thoughts on CrossFit Inc.’s new home-workout video series. 31:24 – Proudest coaching moments. 33:03 – What the future holds.35:19 – Training while pregnant. 38:07 – Forging lasting relationships. 

Two-Brain Marketing Episode 14: Jack WheelerToday we are joined by Jack Wheeler, founder and CEO of 360 Fitness, a high-end personal training and small-group training studio in Red Deer and Sherwood Park, Alberta, Canada.In the last year, Jack spent $52,000 on Facebook ads and generated $400,000 in new-member revenue, and in this episode, he'll tell you how he did it. You'll learn how he markets to and funnels new clients in through evergreen 21-day and six-week challenges as well as how he retains new clients through customized offers and an education-first mindset. Plus, he shares how he generates additional revenue—enough to pay for a full-time front-desk and admin staff—through in-house supplement, shake and meal sales.Join us to learn how you can best invest your resources to generate new revenue.Links:http://360fitness.ca/Contact:http://360fitness.ca/https://www.facebook.com/jackwheelerreddeerTimeline:1:58 - Intro to Jack Wheeler.3:40 - How Jack and Mateo met.7:50 - The 21-day and six-week intro challenges.11:15 - An education-based approach to nutrition. 15:03 - Investing in free educational content for your members. 16:25 - To design resources and offerings, ask your members what they struggle with.19:15 - Make it easier for clients and generate more revenue by offering supplements, shakes and meal services.24:04 - Internal vs. external marketing strategies. 27:12 - Advertising copy and lead generation. 32:31 - The “know, like, and trust” factor.34:18 - Ad spend and ROI.36:17 - Constructing tailored marketing sequences. 40:55 - The client’s first experience and the conversion process. 46:28 - The key to success? Grow some balls. 

 Episode 172: Gym-Management SoftwareToday we are joined by the famous Jay Williams.Jay is the owner of CrossFit Hale in California and CrossFit Thames in London. He's also the Director of New Product Development at Two-Brain Business and has worked alongside Chris since the very beginning. In this podcast, Jay shares the science behind his recent quest to find the top-ranking gym-management software systems. He discusses how he created an unbiased review system that ranked systems based on functionality, usability, reporting, integrations and "bonuses." The results just might surprise you. Join us to hear how your favorite software measured against the competition!The 6 Best Gym-Management Software Platforms: Our Unbiased Review for 2019: https://twobrainbusiness.com/best-gym-management-software-2019/Other Two-Brain Episodes with Jay:https://twobrainbusiness.com/two-brain-radio-episode-4-jason-williams/https://twobrainbusiness.com/episode-129-taking-action/Contact Jay:http://crossfitthames.com/http://crossfithale.com/Timeline:3:12 – Introduction to Jay Williams.4:33 – Jay’s software-development background and software evaluation process.8:00 – Creating a scoring system for the top six gym software applications.12:55 – All the applications looked amazing—at first.14:35 – How do the top CrossFit software applications stack up?18:20 – The surprising winner, based on the rankings.22:45 – How one small application you've never heard of seriously impressed. 24:29 – Why you shouldn't run out and buy a new system.

Episode 4: Zach ForrestOn today’s episode, Sean Woodland talks with three-time CrossFit Games competitor, CrossFit Training Staff member, and owner of CrossFit Max Effort, Zach Forrest.Zach discusses why he had to close two of his locations in Las Vegas and the lessons he learned from the ordeal, his experience competing at the CrossFit Games and the time he lost his pants while coaching at a Level 1 Certificate Course. Links:https://twobrainbusiness.com/Timeline: 1:19 - Zoning regulation issues and the closing of CrossFit West Vegas.6:54 - The end of a lease, a "financial death trap" and the closing of CrossFit Max Effort.10:47 - Taking the emotion out of business decisions. 13:45 - The downside of working with an investor. 17:55 - The owner-operator affiliate model, and why Zach wants something different.19:25 - How to re-open a gym after you've sent all your members to another one.22:00 - Zach's early days of CrossFit in the Navy with Dave Castro.24:46 - Joining the Level 1 Seminar Staff. 27:02 - The mystery of the lost pants.28:40 - The 2009 CrossFit Games at the Ranch.32:48 - Retiring from competition to focus on business.34:58 - Proudest coaching moments.36:56 - CrossFit people are good people.  

Two-Brain Marketing Episode 13: Jacqui HamerToday we are joined by Jacqui Hamer of CrossFit Durst in Brantford, Ontario.Jacqui left her corporate career to open CrossFit Durst in 2014. Though the gym was relatively successful, in December 2018, she found herself wearing too many hats and struggling to keep the gym together after losing coaches and members to a new gym nearby. At the same time, she saw other gym owners thriving and living the life she wanted for herself—so she joined the Two-Brain family. Since joining Two-Brain, Jacqui's learned how to grow her business and gain more clients by focusing on CrossFit Durst's mission, perfecting the No-Sweat Intro process, and learning to market effectively (her first ad cost only $174 and yielded $7,000 in new-member revenue!). Join us to learn how you, too, can take your gym to the next level and work toward your Perfect Day. Links: https://fortimedesign.com/Contact:http://www.crossfitdurst.com/https://www.facebook.com/crossfitdurst/https://www.instagram.com/crossfitdurst/?hl=encrossfitdurst@gmail.comhttps://www.facebook.com/jacqui.hamer.3 Timeline:2:55 – Introduction to Jacqui Hamer.5:22 – Life before Two-Brain: The good, bad and the ugly.  8:01 – What to do when your staff and clients jump ship. 14:40 – How Two-Brain boosted Jacqui's confidence and empowered her to take action.17:08 – Selling betterment, health, and longevity to your clients.19:25 – Spending $175 to generate 105 leads!23:04 – How visual aids can help clients upsell themselves during No-Sweat Intros.27:05 – Next steps toward building your Perfect Day—for you AND your coaches.30:13 – The key to success: organization, systems, communication—and getting help.

 Episode 171: Free Trials (and Tribulations) with Kyle Racki Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experiences as an entrepreneur. Kyle is a really amazing guy who not only runs Proposify but is also an angel investor, speaker, and host of his own podcast. In the early 2000's he went from running a small digital agency to building his own software platform which eventually turned into Proposify.Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!Links:https://www.kyleracki.com/bookhttps://www.proposify.com/ Contact:https://www.kyleracki.com/https://www.facebook.com/kylesracki/https://www.instagram.com/kracki83/https://www.youtube.com/channel/UCj8Ote2En8j7RUYbaTcFaywhttps://medium.com/@kyleracki Timeline:1:05 – Introduction to Kyle Racki.4:01 – Taking the leap from an agency to entrepreneur.8:01 – Jumping off the cliff and going for it while starting a business.9:51 – How to shoulder risk effectively and stay calm in stressful situations.11:21 – Kyle’s upbringing as a Jehova Witness.15:26 – How Kyle’s experience as a Jehovah's Witness shaped who he is.17:20 – The process of raising money for a start-up business.20:13 – The importance of connections when a growing business like Proposify.23:10 – How to fire a client when it is a friend.25:26 – Focusing narrow and deep with a service-based business.28:23 – How to deal with competition through increased focus.31:29 – Identifying your top clients and serving them better.