Run a Profitable Gym Episode 165: Level Method & Nathan Holiday
In business, the best storyteller wins.
One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides.
The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Yellow to Red in the Front Squat, they know they've achieved something. Take the best elements of gaming, badging, and martial arts grading, and you have The Level Method.
At Two-Brain, we advocate services and products that can measurably improve your gym. We're not interested in dumping more ideas on you; we want to share things that WORK.
The immediate benefit that most gym owners see from adding Level Method is an increase in 1:1 training revenue. But long-term, we're tracking LEG and adherence too, because we know that a sticky story draws people back to the campfire.
We've been sharing Nate's story since the start, and we're big believers.
In 2016 Nathan developed what has become known as the Level Method. This is a completely unique, data-driven system that offers clients unparalleled insight into their fitness and progression. After implementing this tool at his own gym, Nathan has shared this powerful tool with many other gyms now providing unimaginably results for their members. Join us as we discuss the Level Method and Nathan’s experience in the CrossFit industry!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click hereto register and sign up now!
Contact Nathan:
https://www.levelmethodgym.com/
https://www.instagram.com/nathanholiday/?hl=en
https://www.linkedin.com/in/nathan-holiday-7b874266/
Links:
Getting Things Done – https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
Pomodoro Technique – https://francescocirillo.com/pages/pomodoro-technique
Timeline:
1:35 – Introduction to Nathan Holiday
4:46 – Developing a unique tool for clients and CrossFit owners, the Level Method
8:51 – How does the CrossFit Level Method work?
11:25 – The importance of highlighting a moment for a client’s experience
16:09 – The structure of the Level Method, Where does a beginner rank?
18:16 – The process of leveling up in the Level Method, Performing an Assessment
22:11 – Building a roadmap for your clients to reach their goal and stay engaged
28:15 – The difference between Objective and Relevance Testing
29:36 – The Level Method Phone App
30:57 – What are the next steps for the Level Method going forward
34:08 – Programming that goes along with the Level Method
37:54 – Testing the Level Method at the Level Method Gym
41:56 – Staying focused and putting a timer to your work
46:05 – How to contact Nathan