My Amazon Guy

Send us Fan MailIn this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture.Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business.Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Playing Chess While Tying It to Business  00:45 - Former Chess Coach Shares Rating and Experience  01:40 - How Thinking Ahead Applies to Business Decisions  02:50 - CHAD System for Strategic Business Thinking  04:00 - Tactical Play and Business Parallels  05:00 - Board Control and Long-Term Strategy  06:30 - Pressure Builds: Decision-Making Under Stress  08:00 - Making the Wrong Move in Game and Business  09:30 - Losing Position: Realizing Mistakes  11:00 - Analyzing Recovery Options After a Setback  13:30 - Losing Material and Strategic Blunders  16:00 - When You Feel Like Giving Up in Business  17:30 - Finding Small Wins in a Bad Situation  20:00 - Final Blunders and Reflections on the Loss  23:00 - Should I Even Post This? Business Meets Reality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailThis video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals.Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs.Struggling with influencer results? Let’s fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Most UGC Strategies Fail  00:15 - What Is a Creative Brief for Influencers  00:50 - Common Mistakes in UGC Content Creation  01:30 - Using AI to Build the Perfect Influencer Brief  02:10 - Product Details and Key Attributes in the Brief  03:10 - Style and Tone Guidance for UGC Videos  04:00 - Why Natural-Looking Videos Perform Better  05:10 - Adjusting Transcripts to Avoid Ad Tone  06:10 - Giving Influencers Everything They Need  07:00 - Be Open to Feedback from Influencers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailSteven Pope from My Amazon Guy discusses a new Amazon module impacting sales, highlighting how items with high return rates now display alternative products prominently. This video provides crucial business tips for sellers to navigate these changes and offers insights into effective sales training to make money online. Understanding this module is essential for optimizing your ecommerce strategy and improving how to sell effectively on Amazon.Stop return-driven sales loss before it spreads, get a direct plan built around your listings and data: https://bit.ly/4jMZtxu#AmazonReturns #AmazonListingTips #EcommerceSelling #MyAmazonGuy#amazonsellers --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps 00:00 - Amazon Module Warning for High Returns00:18 - Real Examples of the New Module00:46 - Why This Hurts Your Sales01:20 - Is This Actually Good for Buyers?02:00 - How to Prevent This From Hitting Your Listings02:47 - What Might Trigger the Module03:01 - What to Do Next if This Hits Your Listing________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailIn this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔 Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity.Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxuWant to apply at My Amazon Guy? Go to myamazonguy.com/jobs#EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - How to Run a Business After Starting One00:26 - Hiring, Retaining, and Motivating Talent01:11 - Equity Isn’t Always the Answer03:05 - Equity Dilution in SaaS Explained05:03 - Building a Team Without Gimmicks06:40 - Burnout in Agency Model vs Corporate08:09 - How to Help Employees Self-Regulate09:17 - Building a Polarizing but Effective Culture10:21 - Real Health Culture Impact on Retention13:40 - Why Retention is Harder in Remote Work14:10 - Retention vs Value-Based Leadership15:04 - Motivation and the Platinum Rule17:00 - Managing High Drive vs High Detail People20:07 - Training Talent for Long-Term Growth22:11 - How Other Agencies Copy Systems24:00 - Dealing With SaaS Partnerships and Price Hikes25:23 - Operating Internally to Avoid Bad Partnerships27:15 - Invest Most Time With Your Best People30:32 - Why Promoting Internally Works Best32:02 - What Makes a Leader Stay34:06 - Divas vs Dependable Talent36:46 - Health-Focused Leadership Examples39:18 - Creating Self-Sustaining Health Culture41:25 - Mentorship and Transferring Vision43:01 - How to Spot Diamonds in the Rough44:44 - Culture of Teaching and Promotion47:07 - Managing at Scale in Remote Teams51:00 - Leadership Values for Managers54:05 - Radical Candor vs Soft Feedback56:02 - Set Your Culture and Stick to It57:19 - Why You Need Respect Over Fear58:07 - Leave a Comment and Suggest a Topic________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailKevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`.Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu#AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS0:00 - Why FBA Wins the Buy Box00:41 - Using FBA and FBM Together for Best Results01:17 - How Subscribe & Save Affects Rankings01:50 - The Unknown Value of Repeat Orders02:45 - Exact Match vs Phrase Negatives in PPC03:36 - When to Use Negations in Your Campaign04:08 - Why Meta Traffic Doesn’t Work for Amazon05:00 - Use Performance Max Instead of Meta________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Ads Are Hard at Every Level00:37 - Who This Video Is For: Brands Spending $10K+01:08 - Why Amazon Marketing Cloud Is a Must02:26 - Advanced Audience Targeting Explained03:46 - New to Brand vs. Remarketing Goals05:00 - Segmenting High-Value New Customers05:49 - Targeting Abandoned Carts with Remarketing06:35 - How to Use DSP Exposure Data07:45 - Full Funnel Strategy for Scaling Ad Spend09:04 - Campaign Budget Rules Most Miss10:27 - Fixing Budget Problems That Kill Profits13:08 - Why 700+ Manual Campaigns Still Work13:57 - Bulk Sheets & Reporting Are Mandatory15:14 - Using Impression Share to Win More Sales16:00 - The Real Funnel Thinking Behind Amazon Ads________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon’s Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What’s Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMany sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps.Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu#AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Feeling Lost in Business and Life04:00 - Breaking Through Personal and Career Burnout08:00 - Starting Over and Launching the Agency12:00 - Choosing the Right Business Model in 202616:00 - Bigger Business Questions and Internal Doubt20:00 - Lessons Learned From Failures and Mentors24:00 - What Vehicle Should You Be Driving?28:00 - Teaching the Next Generation of Entrepreneurs________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailHaving trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective.Want to watch each videos? Here's the list:Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3Top 8: https://youtu.be/fXaY2xNvyzUTop 7: https://www.youtube.com/watch?v=waPUfU-KjYgTop 6: https://www.youtube.com/watch?v=IxPh0id95RgTop 5: https://www.youtube.com/watch?v=F9npOAvsQnoTop 4: https://www.youtube.com/watch?v=QuhFVVwXvYoTop 3: https://www.youtube.com/watch?v=nAE_ro6C6sYTop 2: https://youtu.be/Zk8xOa3E0JMTop 1: https://youtu.be/8Od5C7BfR-YFix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu#AmazonSellers #CatalogFix #AmazonListing #sellercentral --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Common Catalog Troubles on Amazon00:26 - Backend vs Frontend Attribute Mismatch01:04 - Variation Tab Causing Title Errors01:43 - UPC Code Errors and How to Fix Them02:33 - What Impacts the Amazon Buy Box03:15 - How to Change Legal Entity in Seller Central04:03 - Fixing Brand Registry Not Showing in Store04:41 - Why Best Seller Rank Disappears05:38 - Troubleshooting Missing Secondary Images06:27 - Carrier Central Problems with FBA Shipments07:31 - Why Not to Use Variation Wizard for Parentage08:22 - Using Brand Catalog Manager to Detect Hijackers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Brianna Lester, founder and designer of Leather Lights who scaled her brand after 13 years in retail, shares her journey. She explains why focusing on one product unlocked growth. She breaks down using Amazon data and smarter ad strategies. She discusses hiring experts, treating ads as investments, and translating learnings back to Shopify.