My Amazon Guy

Steven Pope
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Feb 16, 2026 • 11min

How to Break the $1 Million Revenue Barrier with the Right Strategy

Strategies to push past the $1M revenue mark with stronger brand awareness and social UGC. Tips for making first purchases frictionless and capturing customer data. Building layered retention funnels using email and SMS plus smart segmentation. Using subscriptions for repeat CPG sales and mastering unit economics, CAC, and LTV to scale profitably.
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Feb 13, 2026 • 23min

Burnout EXPOSED What's Really Causing It

Send us Fan Mail Your best employee isn’t lazy. They’re running on empty. This video explains how employee burnout really starts, why it often goes unnoticed, and what happens when leaders wait too long to act.You will learn how to spot early behavior changes, tell the difference between burnout and poor fit, and understand when recovery is possible and when it’s not. The video also explains how meeting overload, client stress, and nonstop work slowly break strong performers.If you want fewer mistakes, fewer complaints, and healthier teams that last, this breakdown shows what to watch for and what to change early.Get help running stronger teams with My Amazon Guy:https://bit.ly/4jMZtxu#EmployeeBurnout #BusinessManagement #LeadershipTips #CompanyCulture #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps: 00:00 – Why burnout confuses business owners01:19 – Agency work and nonstop workload pressure03:45 – When burnout becomes permanent06:21 – Wrong seat vs burnout explained08:40 – How burned out employees hurt teams10:53 – Early warning signs of burnout12:32 – Why meetings cause employee stress15:16 – Burnout vs quiet quitting17:45 – Why recovery usually fails19:35 – Advice for burned out employees21:45 – Culture, learning, and final thoughts--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
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Feb 12, 2026 • 4min

Amazon Restricting Women's Health Products and How To Solve

Send us Fan MailWe've been seeing a swarm of various women's health products being removed from Amazon due to restricted amazon products policy violations. Noah Wickham from My Amazon Guy explains the situation, highlighting compliance for amazon restricted categories and the importance of understanding amazon restricted product approval. This video is crucial for amazon sellers to navigate the complexities of prohibited products amazon policies and avoid issues.Amazon is flagging women’s health supplements and vaginal health products as medical devices under restricted products policy. Learn what 510K FDA clearance means, why listings are being removed, and how compliance, labeling updates, and medical device registration affect your Amazon account.Amazon Medical Device Link: https://amzn.to/4qCpe6VFDA Submission:  https://www.fda.gov/medical-devices/premarket-notification-510k/510k-submission-processNeed help fixing suspended listings and compliance issues? Book a call with us here: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 – Women’s Health Listings Being Removed00:16 – Restricted Product Policy Violation Explained00:29 – Why Supplements Are Being Classified as Medical Devices01:24 – What Is FDA 510K Clearance02:03 – Why Appeals Are Getting Rejected02:23 – FDA Registration and Compliance Requirements02:52 – Labeling Changes You May Need to Make03:26 – Marketing Restrictions and FDA Claims Warning03:54 – How to Get Help Fixing Suspended Listings________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 11, 2026 • 4min

Avoid Costly Amazon Ad Mistakes From Attribution Delays and Buyer Behavior

Send us Fan MailWe discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon.Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results.Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu#AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:22 – Sponsored Products vs Sponsored Display behavior01:05 – Why attribution delays happen on Amazon01:55 – How reporting delays affect optimization timing02:16 – Vendor Central vs Seller Central bid changes02:52 – Why suggested bids should not be trusted03:00 – Optimize existing campaigns vs restructuring03:38 – Testing keywords without killing performance________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 10, 2026 • 2min

How to Access Gsuite Group Inbox When Not a Member

Send us Fan MailHaving trouble with OTP codes sent to group emails? This video shows you how to access them through G Suite. Learn practical email tips and effective email management strategies using google workspace to streamline your verification process and maintain access to your accounts. Learn how to access OTP codes from shared group emails when logging into social media and business tools. This video shows how groups.google.com lets teams view verification emails, inbox history, and missed login messages. Ideal for founders and teams using Google Workspace, group emails, and shared inbox access.Need help or business advise? Book a call with us: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Trouble logging into social accounts00:23 – Why OTP codes fail with group emails00:26 – Where to access group emails in Google00:34 – Finding verification codes instantly00:53 – Viewing old emails you missed01:15 – Why every growing team needs this01:21 – Why Google Workspace works well for teams01:45 – Using simple tools to solve access issues________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 9, 2026 • 27min

This Meta Ads Setup Actually Works on Amazon

Send us Fan Mail Amazon sales do not only come from Amazon ads.Some brands send traffic from social platforms and track every sale back to Amazon listings.This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: Support the show
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Feb 6, 2026 • 29min

Steven Bartlett vs Alex Hormozi: Who Built Their Success Faster?

Send us Fan MailSteven Pope, founder of My Amazon Guy, examines the journey of YouTube stars Alex Hormozi and Steven Bartlett, focusing on their breakout moments and pathways to business success. This analysis provides valuable youtube tips and insights into how to be successful in the digital space. Discover the entrepreneur motivation behind their widespread recognition and influence.Long-term YouTube growth comes from consistent posting, strong thumbnails, and clear content focus over time. This video breaks down creator growth patterns, packaging changes, A/B testing decisions, and why volume and patience matter. Learn how content strategy, interviews, shorts, and visual changes impact reach, retention, and audience trust.If the channel is stuck repeating the same views every month, it’s time to pressure-test the strategy with real numbers and hard feedback. Book a call with us: https://bit.ly/4jMZtxu#YouTubeGrowth #ContentStrategy #CreatorEconomy #VideoMarketing #audiencebuilding --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:36 – Reviewing Early Videos to Find Breakout Patterns02:10 – Why Old Videos Get Views After Fame Arrives03:32 – How Appearance, Persona, and Packaging Changed Over Time05:31 – Interview Style vs Presenter Style in Long-Form Content07:29 – Why Guest Choice Expands Audience Reach09:00 – Using AI Summaries to Decide What Content Is Worth Watching11:09 – Practical vs Philosophical Content Differences12:59 – The Missing Years in Creator Growth Stories15:02 – Slow Grind, Small Audience, and Long-Term Payoff17:05 – How Big Guests Were Booked Before Massive Fame18:46 – Shorts Volume Strategy and Content Scale20:18 – Packaging, Thumbnails, and Growth Acceleration21:52 – Business First, Content Second Pattern23:40 – Starting Content Early vs Waiting for Success25:08 – Thumbnail Strategy Changes and View Growth27:06 – Why Consistency Compounds Over Time________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 5, 2026 • 24min

The Fulfillment Mistake Every Ecommerce Brand Makes

Send us Fan MailThis video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth.Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability.The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1Vist their website: https://thenewwarehouse.com/Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu#EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:44 – Why warehousing expectations keep rising02:13 – How logistics education gaps hurt founders03:57 – Why most brands ignore fulfillment until it hurts05:24 – When self-fulfillment stops making sense06:51 – Order volume signals that trigger a 3PL move07:59 – Seasonal demand and labor planning risks08:54 – Why brands leave 3PLs and go in-house10:51 – True cost comparison of 3PL vs self-fulfillment11:52 – How big platforms changed fulfillment standards13:27 – Why robots and warehouse tech are often just for show14:22 – Customer demand for real-time order visibility15:35 – Consolidation and specialization in 3PL services16:49 – Why boutique warehouses still win for some brands18:19 – How fast shipping reshaped logistics expectations20:14 – The hidden cost behind instant delivery21:54 – Why founders must understand the full fulfillment process22:40 – Why operations experience matters before scaling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 4, 2026 • 4min

More Clicks, No Sales? Here’s What’s Wrong

Send us Fan MailClicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:03 – Clicks without sales explained00:16 – What keyword relevancy really means00:39 – Why matching keywords still fail00:54 – Data-based relevancy explained01:37 – Why clicks happen at certain hours01:56 – Checking ad reports by hour02:00 – Budget rules to control spend02:28 – TACoS and organic rank connection03:21 – PPC sales and organic growth rule03:33 – When keywords should be negated________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 31, 2026 • 24min

Why I Didn't Make a Career Out of Chess

Send us Fan MailIn this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture.Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business.Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Playing Chess While Tying It to Business  00:45 - Former Chess Coach Shares Rating and Experience  01:40 - How Thinking Ahead Applies to Business Decisions  02:50 - CHAD System for Strategic Business Thinking  04:00 - Tactical Play and Business Parallels  05:00 - Board Control and Long-Term Strategy  06:30 - Pressure Builds: Decision-Making Under Stress  08:00 - Making the Wrong Move in Game and Business  09:30 - Losing Position: Realizing Mistakes  11:00 - Analyzing Recovery Options After a Setback  13:30 - Losing Material and Strategic Blunders  16:00 - When You Feel Like Giving Up in Business  17:30 - Finding Small Wins in a Bad Situation  20:00 - Final Blunders and Reflections on the Loss  23:00 - Should I Even Post This? Business Meets Reality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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