My Amazon Guy

Steven Pope
undefined
Feb 27, 2026 • 11min

Hiring Your First Employee - What Founders Get Wrong

Send us Fan MailSteven Pope, founder of My Amazon Guy, shares insights on hiring first employee and navigating the early stages of `startup` growth. Learn practical `business tips` on `how to hire employees for a small business` and understand the mindset needed for `entrepreneurship`.Hiring a first employee comes down to solving one clear problem instead of chasing perfect resumes. This video explains simple hiring choices, task testing, and early delegation for small business growth. Learn how founders use first hires to free time, close more work, and build steady operations.If hiring feels stuck or risky, talk to someone who has built teams from zero and fixed it fast: https://bit.ly/4jMZtxu#FirstHire #HiringTips #BusinessGrowth #EntrepreneurAdvice #TeamBuilding--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:25 – Why founders delay the first hire01:20 – Hiring to remove work you hate doing02:05 – Why skills matter more than resumes02:55 – First hire with no SOPs in place03:45 – Managing a first virtual assistant04:35 – Checking work early to avoid mistakes05:30 – Solving one problem before adding more06:20 – Delegating work you already know07:25 – Why founders must cover every role early08:10 – Finding your first hire through networks09:05 – In-person vs remote first employees10:00 – Keeping hiring simple at the start________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 26, 2026 • 6min

Can You Own Multiple Amazon Seller Accounts?

Send us Fan MailThis video addresses a common question: can Amazon sellers operate multiple Amazon seller account simultaneously? Noah Wickham from My Amazon Guy explains that the answer is nuanced, detailing Amazon's policy on multiple amazon account types. Learn about the conditions for seller registration amazon and how to navigate selling on amazon with more than one account.If you are unsure whether your second seller account setup could trigger a suspension, get direct strategy guidance before Amazon makes that decision for you: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Can You Have Multiple Amazon Seller Accounts?00:38 – When Amazon Allows Separate Seller Accounts01:55 – Why Separate Accounts Help When Selling a Brand02:11 – Business Information Required for Multiple Accounts03:02 – Legal Entity Rules and EIN Requirements04:12 – What You Cannot Do with Two Seller Accounts05:17 – Selling the Same Product on Two Accounts Risk05:39 – When It Makes Business Sense to Open Another Account________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 25, 2026 • 3min

This Amazon Feature is Destroying Your Conversion Rate

Send us Fan Mail Are you an amazon seller dealing with the new "frequently returned item" banner? This video addresses the frustration caused by large quantity returns on amazon, a new feature impacting ecommerce businesses. Learn what actions you can take to mitigate the effects of this banner and continue selling on amazon effectively, even with these new challenges. We discuss how it affects amazon fba sellers and strategies for managing your inventory.Get help from My Amazon Guy to grow your Amazon sales:https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #FrequentlyReturnedItem--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps00:02 – Frequently Returned Item Banner Issue00:22 – Why the Banner Is Hard to Remove00:52 – How to Find the Real Return Reason01:07 – Fix Listing With Charts and Clear Info01:29 – Amazon Doesn’t Give a Timeline01:50 – 120% ACoS but Strong Organic Sales02:02 – Lower Bids Gradually to Reduce ACoS02:19 – PPC Impact on Organic Ranking02:28 – Should You Automate PPC?02:33 – Why MAG Avoids PPC Software02:36 – Learn Bulk Files Before Automation________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
undefined
Feb 24, 2026 • 7min

How to Make YouTube Thumbnails with Gemini Banana Pro

Send us Fan MailSteven Pope demonstrates exactly how to make a youtube thumbnail using Gemini Pro, starting with generating AI instructions. This youtube thumbnail tutorial covers using ai tools to create effective youtube video thumbnails. Learn how to leverage gemini 3 pro for your channel's success and improve your ai for youtube strategy.If thumbnails are holding views back, get direct feedback on what to fix before another video underperforms: https://bit.ly/4jMZtxu#YouTubeThumbnails #YouTubeTips #ContentCreators #YouTubeGrowth #aiforcreators --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why AI thumbnails save weekend time00:45 – Setting instructions before image generation01:35 – Fixing wrong image size issues02:20 – Why AI fails without clear rules03:05 – Testing prompts until images work03:50 – What makes a thumbnail usable04:30 – Using Gemini Pro Banana settings05:10 – Fixing image size and file limits06:00 – When AI thumbnails are good enough________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 23, 2026 • 1h 4min

4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Send us Fan MailAre you an Amazon seller feeling like you're just spinning your wheels? This video introduces the 4 Pillars of Amazon Growth Masterclass for Amazon sellers, designed to help you scale your business beyond basic optimization tactics. We'll explore effective strategies for how to sell on amazon, including advanced amazon seo techniques and amazon fba insights, ensuring your amazon listing stands out. Learn how to achieve real sales growth and move past common PPC pitfalls.Learn how AB testing improves click-through rate, conversion rate, and overall Amazon sales performance. This video breaks down how to test main images, A+ content, pricing strategy, and product detail pages using real Amazon data. Understand how SEO, PPC, catalog merchandising, and design work together to increase ranking and drive consistent growth.Amazon Dynamic Pricing Strategy: https://myamazonguy.com/amazon-product-launch/amazon-dynamic-pricing-strategy/Amazon FBA Product Launch Pricing Strategy: myamazonguy.com/price--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 – Why Sellers Feel Stuck on Amazon01:02 – The Four Pillars of Amazon Growth04:00 – Why Click-Through Rate Drives 18% of Sales05:43 – Dynamic Pricing Strategy Explained09:05 – Coupons vs Promotions vs Deals15:55 – Lightning Deals and Seasonal Strategy22:42 – Design Mistakes That Kill Conversion23:01 – Main Image CTR Tactics26:51 – Infographics That Prevent Bad Reviews32:35 – A+ Content That Increases Conversion35:19 – How SEO, PPC, Design, and Pricing Work Together38:18 – Rufus and AI Impact on Amazon Search46:31 – Using Amazon AB Testing for Conversion Data54:27 – Common Seller Mistakes with Growth Strategy56:36 – Next Design Changes After Main Image58:39 – Fundamentals Every Amazon Seller Must Learn________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 21, 2026 • 1min

Tariff Update Part 2 - Global 10% Tariff in Effect

Send us Fan MailA new 10% global tariff has been announced after the Supreme Court ruling on Trump tariffs, creating major uncertainty for importers and ecommerce sellers. This tariff update follows a fast legal reversal and introduces a 150-day window under federal trade law. Businesses are now watching Congress, refund decisions, and future tariff changes that could impact supply chains and pricing.If rising tariffs are about to squeeze your margins, schedule a strategy session now and get a real action plan before the next policy shift hits: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #TariffNews #EcommerceStrategy #tariffnews2026-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 – Supreme Court Overrules Trump Tariff Decision00:30 – New 10% Global Tariff Announced Under 150-Day Law01:00 – What Happens Next and No Refunds Update________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 20, 2026 • 3min

Supreme Court Overrules Tariffs - Everything Amazon Sellers Need to Know

Send us Fan MailSupreme Court ruling strikes down major Trump tariffs, changing import costs for Amazon sellers overnight. This update affects China tariffs, reciprocal tariffs, import taxes, and seller inventory planning. With billions collected in tariff fees and refund questions still open, Amazon FBA sellers must review sourcing strategy, inventory orders, landed cost, and cash flow impact before the next policy shift. This tariff decision reshapes product margins, supply chain planning, and ecommerce pricing strategy heading into peak selling seasons.If tariff changes just reopened your margins, now is the time to get a real profit plan in place before the next policy shock hits. Book a free call with experts now! https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #TariffNews #EcommerceStrategy #tariffnews2026-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 - Supreme Court Strikes Down Trump Tariffs00:32 - What Tariffs Are Still Staying in Place01:00 - Refund Questions and $133 Billion Collected01:40 - Costco Moves First on Tariff Refunds02:08 - What Amazon Sellers Should Do Right Now________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 20, 2026 • 6min

Amazon's New A+ Content Recommendations

Send us Fan MailEver wonder how to make your A-plus content as optimized as possible? This video explains the Amazon's New A+ Content Recommendations and explores how to create effective amazon product page design and offers recommendations for improving content quality. Learn how to optimize your amazon product descriptions to balance conversion factors with product details, helping every amazon seller improve their amazon listing optimization. If your A+ Content is guessing instead of testing, fix it now with a direct strategy session that breaks down your listing and shows exactly what is costing you sales: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonABTesting-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 - Amazon A+ Content Quality Analysis Explained00:40 - Reviewing Detailed AI Recommendations01:15 - Technical Specifications and Product Scale02:05 - Installation Clarity and Reducing Returns03:10 - Surface Compatibility and Listing Images04:20 - Durability and Noise Reduction Messaging05:00 - When to Use A+ Content vs Listing Images05:45 - Above the Fold vs Below the Fold Strategy06:20 - AI Impact on Amazon Image Analysis________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 19, 2026 • 8min

How Amazon Ad Attribution Actually Works

Send us Fan MailEver wonder how attribution is measured for Amazon ads? This video breaks down common questions about the transparency of Amazon ad attribution, guiding sellers through understanding this crucial aspect of their campaigns. Learn about effective marketing attribution and refine your amazon advertising strategy for better results. Gain insights into different attribution model frameworks and their impact on marketing measurement. Wasting ad spend? Book a PPC strategy call here:  https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 – What Is Amazon Ad Attribution?00:47 – Types of Amazon Ads Explained01:12 – First Touch vs Last Touch Attribution02:08 – Why Amazon Uses Last Click02:37 – Attribution Windows and Time Frames02:57 – 7-Day Window for Sponsored Products03:40 – 14-Day Window for Sponsored Brands and Display04:02 – Click vs View Attribution (VCPM)04:43 – Auxiliary Purchases and Brand Halo Effect05:42 – How to Pull Attribution Reports in Seller Central06:34 – Sponsored Brand Attributed Purchases07:15 – Sponsored Display Purchased Product Report________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
undefined
Feb 18, 2026 • 15min

Your Unreadable Graphics Are Destroying Your Conversion Rate

Send us Fan Mail Analyze Amazon listing images to identify common design flaws that hurt sales and lower conversion rates. In this video, We review a pillow mist listing and breaks down problems with color contrast, packaging angles, merchandising space, and overall visual composition. Learn how Amazon shoppers interact with product images on mobile and how to create feature-focused visuals using Canva and Shutterstock to improve performance.To optimize your Amazon listings, schedule a coaching session with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonListing #AmazonConversionRate #EcommerceTips #AmazonSeller-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 - Main Image Color Problems00:40 - Packaging Angle and Merchandising Space01:54 - How Shoppers Scan Images Left to Right03:30 - Why Secondary Images Aren’t Selling04:43 - Stop Explaining Ingredients, Sell the Pain05:14 - Using Shutterstock Instead of Starting From Scratch07:51 - Editing Stock Photos Fast in Canva09:55 - Making Images Look Designer-Level in Minutes11:17 - Canva vs Shutterstock Quality Comparison13:33 - Is $20 Worth Better Sales? ROI Talk________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app