My Amazon Guy

Steven Pope
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Mar 12, 2026 • 50min

Your Amazon Traffic Isn't Converting? Watch The Amazon Listing Optimization Masterclass

Send us Fan MailAmazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Learn how optimizing your amazon listing keyword optimization and improving your amazon seo ranking can make a real difference in your sales.If your Amazon listing is wasting ad spend and missing sales, get a full expert listing audit and find the exact fixes your product needs: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSellerTips #AmazonFBA #amazonmarketing --------------------------------------------------------------------------2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd2026 Amazon PPC Guide: https://bit.ly/4lF0OYXGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 Increasing profitability with listing optimization01:03 Why average order value matters for Amazon sellers02:17 AOV competitive gap audit explained04:00 Finding the right competitors to analyze04:51 Variation strategies to increase order value06:08 Real product examples using variation ladders09:05 Why increasing AOV changes your ad economics11:02 Understanding Amazon BSR and sales velocity12:05 Pricing ladder strategy using variations14:22 Parent child listings and variation structure18:04 Why basics matter more than shiny tactics20:47 What makes a strong Amazon main image23:42 Simple main image CTR strategy24:11 How secondary images improve conversions26:13 Example of poor listing design mistakes28:18 Showing product benefits clearly in images33:06 Getting main images approved on Amazon36:07 Using reviews to improve listing images40:04 Choosing the right secondary images by category43:00 Why video is becoming essential for listings45:24 Making wall art listings stand out48:37 How to schedule a listing audit call________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 11, 2026 • 6min

2026 Amazon Launch Strategy Questions Answered

Send us Fan MailWe address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure PPC campaigns for better results.If your Amazon launch is stuck with low impressions and no sales, get direct PPC strategy guidance before you waste another dollar on ads: https://bit.ly/3ZlHh6G#AmazonPPC #AmazonProductLaunch #AmazonAdvertising #AmazonSellerTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:03 – Early Vine Program and Review Strategy00:30 – Review Count vs Star Rating and Conversion Data01:17 – Why Organic Reviews Often Outperform Vine02:22 – Amazon PPC Structure for New Product Launch03:40 – Best Bid Strategy: Down Only vs Up and Down04:40 – No Sales and Low Impressions After Launch05:21 – CTR, Conversion Rate, and Traffic Benchmarks05:59 – Why Bid Optimization Fixes 90% of Low Impression Issues________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 10, 2026 • 5min

You Don't Need Third-Party Tools Anymore: Amazon's New Feature Explained

Send us Fan MailAmazon price tracking can reveal whether a deal is real or just a coupon on a higher price. In this video, Steven Pope, founder of My Amazon Guy, explains how buyers check Amazon price history using tools like Camel Camel Camel, Keepa, and Helium 10. He also shows how Amazon’s Rufus feature inside the mobile app lets users view recent price history, set price alerts, and even trigger auto-buy when the price drops. Watch the full video to see how these tools work and how to avoid misleading Amazon promotions.Need help fixing your Amazon listings or growing sales? Book a call: https://bit.ly/4jMZtxu#AmazonTips #AmazonShopping #EcommerceTools #AmazonSellers #OnlineShopping--------------------------------------------------------------------------2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOdGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:35 - How Price Tracking Tools Show Amazon Price History01:15 - Problems With Camel Camel Camel Data Updates01:29 - Using Keepa and Browser Extensions for Price Tracking01:46 - Checking Price History With Amazon Rufus02:11 - Why Buyers Should Verify Promotions and Coupons03:00 - Viewing Price Data With Helium 1003:38 - Sales Rank Data and Product Demand Insights04:03 - Setting Price Alerts Inside the Amazon Mobile App04:37 - Auto Buy Feature When Price Drops04:53 - One Year Limit on Amazon Price Alerts________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 9, 2026 • 26min

The AI Singularity - What Can You Expect?

Stephen Bruning, IT security director and AI integrator who builds SOP-driven systems to scale operations, outlines practical AI integration for businesses. He discusses training AI on real company data, using SOPs to gain advantage, integrating tools like ChatGPT for company knowledge, automation opportunities for Amazon sellers, and why becoming an AI operator will matter by 2029.
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Mar 6, 2026 • 11min

Sell First, Build Later: The Founder's Secret

Send us Fan MailSteven Pope, founder of My Amazon Guy, shares crucial business tips emphasizing that securing sales is paramount before developing operational capabilities. He illustrates this point with the example of a saas startup that failed despite years of development due to a lack of market demand, offering key entrepreneur advice for achieving long-term success. This perspective is vital for any aspiring business growth.This video explains why sales should come before building products or operations in a new business. It covers selling ideas early, validating demand, and avoiding wasted time on products no one buys. Learn how founders use calls, side hustles, and lean methods to reduce risk and start faster.If you are building something without sales yet, get clarity before time and money run out: https://bit.ly/4jMZtxu--------------------------------------------------------------------------2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOdGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why sales matter more than products01:10 – Selling ideas before building them02:05 – Why founders must know how to sell03:15 – Finding buyers with cold and warm calls04:20 – Selling services before delivery05:30 – Hiring after demand is proven06:35 – Why products take longer than services07:20 – Lean entrepreneurship explained08:30 – Using feedback to shape the offer09:40 – Honest beta launches and refunds10:40 – Getting paid before building________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 5, 2026 • 2min

Amazon Spring Sale Deals Setup Guide for Sellers

Send us Fan MailSpring Sale Deals Setup for Amazon sellers step by step using Seller Central deals and event promotions. Learn how to create deals, choose products, schedule Amazon sales events, set discounts, and manage deal fees. This guide explains Amazon sales event setup, deal scheduling, discount pricing, and committing inventory for seasonal promotions.If your Amazon deals, discounts, or event strategy are leaving money on the table, get a real Amazon growth plan built for your listings before the next sales event passes you by:  https://bit.ly/4jMZtxu#AmazonDeals #AmazonSpringSale #AmazonSellerTips #AmazonFBA #EcommerceStrategy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOdGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:01 - Setting Up Deals for a Canada Client00:08 - Creating a New Amazon Deal in Seller Central00:26 - Selecting Products for the Deal00:35 - Best Deals vs Event Deals Explained00:43 - Choosing Dates for the 7 Day Spring Sale Event00:49 - Understanding Daily Fee and Variable Deal Fees01:01 - Reviewing Deal Details Before Submission01:10 - Amazon Minimum Discount Requirement01:18 - Removing Products from the Deal01:27 - Setting Deal Price and Committed Units01:36 - Submitting the Amazon Deal________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 4, 2026 • 40min

AI is Ready Now - What You need to Know for Your Business

Send us Fan MailAI automation is changing how businesses handle sales calls, website builds, internal systems, and admin tasks using AI agents, prompt engineering, and real business data. This episode breaks down real world AI use cases including sales call analysis, website automation, email prioritization, and building internal AI software to replace manual workflows. Learn how companies can use AI integration, AI coding tools, and process documentation to improve efficiency, reduce overhead, and prepare for the AI shift already happening.If AI is already costing you time and money, get on a strategy call and build a custom AI system before your competitors figure it out: https://bit.ly/4jMZtxu#AIautomation #BusinessAutomation #ArtificialIntelligence #AIagents #entrepreneurship --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOdGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – AI Is Finally Ready for Business02:00 – Using AI to Analyze Sales Calls and Customer Pain Points04:00 – Extracting Amazon Seller Pain Points With AI Tools05:20 – Why Businesses Are Pivoting to AI Services09:56 – The AI Singularity and What It Means for Companies14:30 – Cutting Costs With AI Instead of Cutting Teams17:00 – Replacing Admin Work With AI Agents18:58 – Building an AI Website in One Afternoon21:35 – Live Demo: Updating a Website With AI25:42 – Building Internal AI Software With Company Data28:00 – Prompt Engineering and Iteration at Scale30:40 – Automating Email With AI for Daily Efficiency32:28 – Packaging AI Services and Selling in Public34:56 – Why AI Content Can Reach a Bigger Audience36:04 – Fixing Websites Fast With AI38:46 – AI FOMO and Moving Before It’s Too Late________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 3, 2026 • 16min

MAG Launches MAGai - AI Consulting

Send us Fan MailAI is no longer a future concept, it is ready for businesses right now. This video explains why AI agents can finally execute SOPs, automate workflows, handle keyword research, and support PPC decisions with real business impact. Learn why clean data, structured processes, and documented checklists make AI ready to improve operations across Amazon and ecommerce brands.If your SOPs are a mess and your team is drowning in repetitive Amazon tasks, it is time to get a real AI execution plan built for your business: https://bit.ly/4jMZtxu#AmazonSeller #AIforBusiness #AmazonPPC #EcommerceAutomation #WorkflowAutomation--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why AI Is Ready Now01:43 - Preparing for the AI Shift in Business03:00 - How SOPs Power AI Agents04:29 - Why Humans Still Matter in Automation05:33 - Automating Law Firm Workflows07:27 - What Changed in AI This Year09:03 - AI Coding vs Zapier Workflows12:10 - AI Keyword Research and PPC Analysis13:26 - Growing a Business With AI Services________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 2, 2026 • 4min

How to Track Your CTR on Amazon

Send us Fan MailAre you wasting ad spend on Amazon due to low click-through rates?This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.Get help improving your Amazon listings and conversion rate with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonMarketing #EcommerceTips #AmazonAdvertising--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0--------------------------------------------------------------------------Timestamps00:00 – What Is Amazon CTR and Why It Matters00:30 – Where to Find Brand Analytics01:10 – Understanding IAP Funnel (Impressions to Purchases)01:50 – How to View CTR by Category and ASIN02:00 – Finding CTR Inside Campaign Manager02:40 – Checking CTR by Campaign03:10 – How to Download Reports to Track Over Time03:40 – Using CTR Data to Spot Funnel Drop-Off________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
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Feb 27, 2026 • 11min

Hiring Your First Employee - What Founders Get Wrong

Send us Fan MailSteven Pope, founder of My Amazon Guy, shares insights on hiring first employee and navigating the early stages of `startup` growth. Learn practical `business tips` on `how to hire employees for a small business` and understand the mindset needed for `entrepreneurship`.Hiring a first employee comes down to solving one clear problem instead of chasing perfect resumes. This video explains simple hiring choices, task testing, and early delegation for small business growth. Learn how founders use first hires to free time, close more work, and build steady operations.If hiring feels stuck or risky, talk to someone who has built teams from zero and fixed it fast: https://bit.ly/4jMZtxu#FirstHire #HiringTips #BusinessGrowth #EntrepreneurAdvice #TeamBuilding--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:25 – Why founders delay the first hire01:20 – Hiring to remove work you hate doing02:05 – Why skills matter more than resumes02:55 – First hire with no SOPs in place03:45 – Managing a first virtual assistant04:35 – Checking work early to avoid mistakes05:30 – Solving one problem before adding more06:20 – Delegating work you already know07:25 – Why founders must cover every role early08:10 – Finding your first hire through networks09:05 – In-person vs remote first employees10:00 – Keeping hiring simple at the start________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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