Are you wasting ad spend on Amazon due to low click-through rates?
This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.
Get help improving your Amazon listings and conversion rate with My Amazon Guy: https://bit.ly/4jMZtxu
#AmazonFBA #AmazonSeller #AmazonMarketing #EcommerceTips #AmazonAdvertising
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Want free resources? Dowload our Free Amazon guides here:
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon Crisis Kit: https://bit.ly/4maWHn0
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Timestamps
00:00 – What Is Amazon CTR and Why It Matters
00:30 – Where to Find Brand Analytics
01:10 – Understanding IAP Funnel (Impressions to Purchases)
01:50 – How to View CTR by Category and ASIN
02:00 – Finding CTR Inside Campaign Manager
02:40 – Checking CTR by Campaign
03:10 – How to Download Reports to Track Over Time
03:40 – Using CTR Data to Spot Funnel Drop-Off
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