My Amazon Guy How Amazon Ad Attribution Actually Works
Ever wonder how attribution is measured for Amazon ads?
This video breaks down common questions about the transparency of Amazon ad attribution, guiding sellers through understanding this crucial aspect of their campaigns. Learn about effective marketing attribution and refine your amazon advertising strategy for better results. Gain insights into different attribution model frameworks and their impact on marketing measurement.
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#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing
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Timestamps:
00:00 – What Is Amazon Ad Attribution?
00:47 – Types of Amazon Ads Explained
01:12 – First Touch vs Last Touch Attribution
02:08 – Why Amazon Uses Last Click
02:37 – Attribution Windows and Time Frames
02:57 – 7-Day Window for Sponsored Products
03:40 – 14-Day Window for Sponsored Brands and Display
04:02 – Click vs View Attribution (VCPM)
04:43 – Auxiliary Purchases and Brand Halo Effect
05:42 – How to Pull Attribution Reports in Seller Central
06:34 – Sponsored Brand Attributed Purchases
07:15 – Sponsored Display Purchased Product Report
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