My Amazon Guy How Better Ad Strategy Helped This Brand Win on Amazon
Jan 22, 2026
Brianna Lester, founder and designer of Leather Lights who scaled her brand after 13 years in retail, shares her journey. She explains why focusing on one product unlocked growth. She breaks down using Amazon data and smarter ad strategies. She discusses hiring experts, treating ads as investments, and translating learnings back to Shopify.
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Long Grind Before Amazon Breakthrough
- Brianna Lester spent 13 years building her brand on Shopify and local events before seeing substantial growth on Amazon.
- Moving a single focused product to Amazon opened new visibility and opportunities for her business.
Focus On One Product First
- Focus on one core product instead of offering everything at once to avoid spreading resources thin.
- Optimize and scale that winning SKU before expanding your catalog further.
Data Requires Analysis And Action
- Amazon now exposes much more data than before, but raw data alone isn't enough to act effectively.
- You must analyze the data and implement strategies based on trends to drive growth.