Brianna Lester
Founder and designer behind the Leather Lights brand, an e-commerce entrepreneur who scaled her business by leveraging Amazon and data-driven advertising strategies.
Best podcasts with Brianna Lester
Ranked by the Snipd community
Jan 22, 2026 • 30min
How Better Ad Strategy Helped This Brand Win on Amazon
Brianna Lester, founder and designer of Leather Lights who scaled her brand after 13 years in retail, shares her journey. She explains why focusing on one product unlocked growth. She breaks down using Amazon data and smarter ad strategies. She discusses hiring experts, treating ads as investments, and translating learnings back to Shopify.
