BRAVE COMMERCE

Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be.  Hosted on Acast. See acast.com/privacy for more information.

Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively.  Hosted on Acast. See acast.com/privacy for more information.

Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space  in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion  for seasonality and region-targeting, and her predictions for the evolution of eComm in the alcohol space.  Hosted on Acast. See acast.com/privacy for more information.

Charlene Zappa,  Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advises brands in the pet industry on potential challenges as pure play companies gain traction.  Hosted on Acast. See acast.com/privacy for more information.

Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eComm strategy on Amazon, which ultimately led the development of her DTC business. Lastly, she describes how to use your DTC business to form a stronger connection & dialogue with your consumers to better understand their needs.  Hosted on Acast. See acast.com/privacy for more information.

As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and  how they vary around the world across all ages and demographics.    Hosted on Acast. See acast.com/privacy for more information.

VP of Measurement and Insights & PPM at Gopuff Daniel Slotwiner discusses how Gopuff is using data to follow and build ROI. He also explains how Gopuff is building out their new retail media business, sharing success strategies around attracting more brands to the platform. Lastly, he advises retailers on ways to break through the clutter and form stronger partnerships with big brands.  Hosted on Acast. See acast.com/privacy for more information.

Rachel and Sarah discuss competitor blind spots and broadening peripheral vision. Vice President of Precision Marketing at Conagra Brands, DeLu Jackson defines what "share of stomach" is as a metric and diversifying talent in the eCommerce workspace.  Hosted on Acast. See acast.com/privacy for more information.

CEO of MilkPEP, the brand behind the famous Got Milk! campaign, discusses the value in having a deep understanding of the consumer when leading a company. She also addresses how to embrace your individuality and promote a culture of diversity, inclusion and empathy. More technically, she advises brands no finding the right niche of marketing for their product - balancing foundational use cases, capitalizing on trends and the use of influencers. Lastly, she leaves us with tips to being a successful CEO. Hosted on Acast. See acast.com/privacy for more information.

Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition.  Hosted on Acast. See acast.com/privacy for more information.