Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion for seasonality and region-targeting, and her predictions for the evolution of eComm in the alcohol space.
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BRAVE COMMERCE