BRAVE COMMERCE

CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity.  Lastly, she explains how eos capitalized on their most recent viral TikTok fame! Hosted on Acast. See acast.com/privacy for more information.

PepsiCo's Shyam Venugopal, Senior Vice President, Global Media and Commercial Capabilities and Emily Frankel, Head of eCommerce Marketing joins the show this week to talk about how their teams are collaborating to get ahead of the evolving digital media landscape. Hosted on Acast. See acast.com/privacy for more information.

DICK'S Sporting Goods CEO and President Lauren Hobart talks about transforming the brick and mortar experience for an omni-channel future. She shares why local distribution gives the retailer a competitive edge, especially as curb side pick up becomes a bigger portion of the business, and why it's important to think beyond aisles and shelves to entice consumers to visit. Additionally, Lauren talks about her years of experience in the CPG industry. Hosted on Acast. See acast.com/privacy for more information.

Director of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles.Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he emphasizes the key values in a successful eComm leader: curious, humble and patient.  Hosted on Acast. See acast.com/privacy for more information.

Reckitt's GM of US Nutrition Amardeep Kahlon talks about how the CPG industry has changed over the last year, his thoughts on which consumers behaviors are here to stay and how businesses will adapt to better fulfill consumer needs. The group also discusses creative bravery and how innovations in click-and-collect and frictionless payments are making it easier for commerce to become much more than 'eCommerce'.  Hosted on Acast. See acast.com/privacy for more information.

CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point.  Hosted on Acast. See acast.com/privacy for more information.

Malena Higuera, GM at Urban Decay (previously GM at L'Oreal) discusses how the beauty industry adapted it's traditional in-store strategies for digital. She also speaks to how Urban Decay conveys a strong brand identity of inclusion and individuality, using their own field team as the center of their marketing strategies. Malena advises on how to use DTC eBoutiques as an educational destination for your consumers to drive conversion on retailer websites.  Hosted on Acast. See acast.com/privacy for more information.

CMO of Walgreen's Boots Alliance Krisof Neirynck discusses how his company has kept up with massive change and expansion by keeping their clarity of purpose as a healthcare provider. He gives advice on how to navigate a brand portfolio that pleases your customers and is respectful to brands. Krisof also helps to clarify the line between privacy and personalization as a retailer. Lastly, he closes with a powerful story of bravery in fighting racism as a train guard in Europe.  Hosted on Acast. See acast.com/privacy for more information.

CMO of Petco Tariq Hassan discusses Petco's recent emphasis on being a health and wellness provider for pets as it serves more consumers entering the category during the pandemic. He also discusses how Petco capitalized on other retailers' out-of-stock issues, and adjusted their strategies to meet the growing demand for pet care. Lastly, he describes how Petco is using data to develop more personalized consumer experiences and enter the retail media space.  Hosted on Acast. See acast.com/privacy for more information.

Walmart's Whitney Cooper, Director of  Omnichannel Transformation and Acceleration, discusses building connection and efficiency between all teams across a large company, from media advertising to Walmart Connect, to better the relationship with customers and suppliers. She offers advice on how suppliers can form strong with Walmart, and how they too can unify their teams to be a more successful supplier. Lastly, she dives deep on Walmart's data strategy -- how they company is using it to create new, valuable solutions for customers, advertisers and SMB businesses through data.  Hosted on Acast. See acast.com/privacy for more information.