Director of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles.
Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he emphasizes the key values in a successful eComm leader: curious, humble and patient.
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