BRAVE COMMERCE

After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow leaders on how to build a cohesive, collaborative team in the virtual work life.  Hosted on Acast. See acast.com/privacy for more information.

Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives into the consumer priorities for last mile delivery, and how Uber is working to become a daily use case.  Hosted on Acast. See acast.com/privacy for more information.

Kirk Perry, CEO and President of IRI, shares his  insights  on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior.  Hosted on Acast. See acast.com/privacy for more information.

King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search.  Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands.  Hosted on Acast. See acast.com/privacy for more information.

Jamie Schwab, Head of Ecommerce, Sales & Marketing  at Dole Packaged Foods, comes from 15 years of experience in the CPG landscape. In this episode, he discusses all things supply chain. Jamie advises retailers on how they can successfully work with brands during this challenging time of supply struggles. From a brand perspective, he explains how he manages consumer expectations, while promoting his brand's value to the shopper. Lastly, he shares how how he's seen retailers transform over the years, and how to successfully manage the complexities of each major player.  Hosted on Acast. See acast.com/privacy for more information.

Wes Scroll is the CEO & Founder of Fetch Rewards, a mobile app that allows consumers to connect directly with brands across any channel and be rewarded for their purchases with these brands. This app helps create a frictionless platform for subscriptions with brands, giving Wes a front row seat to digital trends & consumer needs. Wes also advises aspiring entrepreneurs on the investment process, and how to take prioritize the effort and focus building a business requires. Lastly, he describes the in-store to digital transformation he has seen through his users’ behavior.  Hosted on Acast. See acast.com/privacy for more information.

Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate your organization on the value of grocery eCommerce by creating a clear, inspiring vision to spread across every team - “Developing a future ready workforce to win the future of commerce” Hosted on Acast. See acast.com/privacy for more information.

It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2.    Hosted on Acast. See acast.com/privacy for more information.

Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing  daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy.   Hosted on Acast. See acast.com/privacy for more information.

Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can implement these digital strategies, and how to migrate your eCommerce team through the organization. He also explains what it looks like to operate an omnichannel team, and how to own the full funnel operations of eCommerce Hosted on Acast. See acast.com/privacy for more information.