BRAVE COMMERCE

Tony Navin, Head of eCommerce, International at Kraft Heinz sits down with BRAVE COMMERCE hosts Rachel Tipograph & Sarah Hofstetter to talk about global eCommerce. In this episode, they discuss the importance of interrelationships between brands and retailers. Navin speaks to his experience in scaling startups and the value of applying the startup mentality to the corporate world. Additionally, they talk about how insights and data inform successful business decisions.  Hosted on Acast. See acast.com/privacy for more information.

Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparing for future trends. She also describes the importance of a connected commerce & omnichannel mindset, and how to create a culture of diversity & inclusion.  Hosted on Acast. See acast.com/privacy for more information.

Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the  frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside  other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping.  Hosted on Acast. See acast.com/privacy for more information.

Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.  Hosted on Acast. See acast.com/privacy for more information.

Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challenging times.  Carlo also shares how to keep up employee morale in the midst of the great resignation.  Hosted on Acast. See acast.com/privacy for more information.

Kate Latts, CMO of Heaven Hill Brands, a third-generation family-owned spirits company, shares insights on maintaining relevance in today's eCommerce realm. She emphasizes the importance of authenticity, strong distributor relationships, and adaptability in meeting consumer needs. Kate discusses the balance between honoring heritage and embracing innovation, revealing how the brand leverages its successful products while expanding through acquisitions. Plus, she touches on responsible branding and the courage required for effective leadership in this competitive industry.

Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the necessary resources for your strategy, and integrating your eCommerce team back into your organization.  Hosted on Acast. See acast.com/privacy for more information.

This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term.  Hosted on Acast. See acast.com/privacy for more information.

Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity! Hosted on Acast. See acast.com/privacy for more information.

Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration,  analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level.  Hosted on Acast. See acast.com/privacy for more information.