Female Founder World

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary. This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard. Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!). She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you. Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties. Links Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com Become a Business Bestie member: femalefounderworld.com/business-bestie Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using Become a Business Bestie member here: bestie.femalefounderworld.com Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp Camryn recommends Archive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Yara, founder of Naturium, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics.Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition.Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand.Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness.LINKS:Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brynn Putnam, founder and former CEO of Mirror who sold it to Lululemon and now leads Board, built consumer hardware and social gaming products at speed. She talks about validating bold product ideas with simple prototypes. She recounts launching and marketing a new category, navigating a major acquisition, and designing Board as shared, tactile play that drives organic growth.

Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work.In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with product efficacy and shelf life. She shares why inclusivity starts in the R&D lab and offers actionable advice on creating scalable formulations, leveraging ingredient research, and meeting industry standards to secure retailer partnerships. Plus, AJ unpacks key beauty trends like the rise of hybrid skincare-makeup products, niche body care, and textured hair solutions, giving founders a head start on what’s next.Whether you’re launching your first product or scaling your brand, AJ’s practical insights and expert perspective will help you create beauty products that stand out and succeed.LINKS: Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about SULA Labs: https://www.sulalabs.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade, navigated production disasters, and rebranded to stay ahead of shifting beauty trends. She also shares her hard-earned lessons on breaking into retail, managing cash flow as a bootstrapped founder, and why obsessing over product quality is the ultimate growth hack.You’ll hear Kirsten’s advice on pitching major retailers, balancing long-term vision with day-to-day problem-solving, and how to stay focused on building a legacy brand in a world full of distractions. Plus, Kirsten opens up about the mindset shifts that helped her scale LANOLIPS into a global success story.LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.comCheck out LANOLIPS: https://www.lanolips.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack.You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space.LINKS: Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Victoria Devine, founder of She's on the Money and Zella and author of multiple bestselling books, makes financial chat approachable. She discusses building a media-driven business from a Facebook group, turning free content into course revenue, and structuring a mortgage brokerage. Short takes cover budgeting tied to values, setting business salary goals, and the mindset behind her financial glow-up.

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa. She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader. LINKS & NOTES Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Willa Creative: https://willacreative.com Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video Learn more about your ad choices. Visit megaphone.fm/adchoices